On December 26, 2023, Aleph unveiled the latest sales rankings for its much-loved hamburger restaurant, Bikkuri Donkey, showcasing the top 10 menu items from its 2024 Grand Menu. The data, collected from April 10 to November 30, reveals the dishes adored by patrons across its 51 directly operated locations.
Topping the charts is the renowned "Cheeseburger Dish," celebrated for its rich, original flavor and special blend of cheese. It is offered in sizes S for ¥1,010, M for ¥1,190, and L for ¥1,490. This dish's popularity is attributed to its unique combination of flavors, complemented by the original Japanese-style hamburger sauce.
The second spot belongs to the "Regular Burger Dish," priced at S ¥830, M ¥1,010, and L ¥1,310. A stalwart since the restaurant's inception, this dish features the same beloved sauce, appreciated for its secret recipe. Its continuous popularity showcases the restaurant’s strong position among burger enthusiasts.
Next, are the "Surprise Fried Potatoes," ranked third, with prices starting at S ¥350 and L ¥520. This crispy delight is presented with unique dipping sauces including a signature mayonnaise. The combination of warmth and fluffy texture keeps diners returning for more.
Ranking fourth is the classic "Miso Soup," priced at just ¥190. This soup is made using premium Shinshu red miso and crafted from natural broth, served fresh daily. Its care for detail aims to provide the perfect accompaniment to the hearty hamburgers.
Fifth place goes to the "Grated Daikon and Shiso Burger Dish," offered at S ¥940, M ¥1,120, and L ¥1,420. This dish combines refreshing grated daikon with shiso leaves, creating a light and flavorful option to complement the rich beef flavor.
Next up, is the "Egg Burger Dish" which holds sixth place, available at S ¥940, M ¥1,120, and L ¥1,420. With its lightly fried egg paired with the original sauce, this selection has struck a chord with burger lovers seeking variety.
Seventh on the list, priced at ¥270, is the "Hokkaido Mini Soft Cream". This deliciously smooth dessert is appreciated for its creamy consistency, perfect for those craving something sweet after their meal.
The "Potato Salad Packet Dish" ranks eighth, which includes golden fried potatoes with cheese enwrapped within, priced at ¥1,050 for the single and ¥1,760 for the double version. It’s made with Hokkaido potatoes, adding rich flavor to the comforting dish.
Ninth is the unique and refreshing "Strawberry Milk with Lumps" available at S ¥440 and L ¥640. This delightful beverage uses fresh strawberries to create chewy pieces, served without ice to maintain the drink's rich flavor.
Lastly, the "Boo-chan's Children's Lunch" occupies the tenth place, priced at ¥610. This dish introduces mini hamburger options suitable for children, complete with appealing sides served on adorable plates.
To complement these best-selling items, Bikkuri Donkey is promoting the "Donkey Manzai Set," allowing customers to customize their meals by selecting from various options spanning five hamburger dishes, two soups, seven drinks, and several desserts. Since its inception as part of the 50th-anniversary celebration, this popular set returns for its seventh edition, showing the brand's commitment to delivering variety and satisfaction to its satisfied customers.
Overall, the rankings reflect Bikkuri Donkey's ability to cater to diverse tastes and preferences, and it seems they are well on track to maintain their popularity well through 2024.
