New alert for K-pop fans! BIGHIT MUSIC is gearing up to debut a new boy band in the third quarter of 2025. This renowned music giant, known for launching iconic groups like BTS and TXT, is ready to introduce its next sensation.
The next generation of HYBE’s global stars is on the horizon. Ready for some good news, K-pop fans? According to M Entertainment, BIGHIT MUSIC, home to BTS and TXT (TOMORROW X TOGETHER), is set to debut a brand-new boy group. Anticipation is already high because this is BIGHIT MUSIC's first boy group in six years, following the launch of TXT.
The release date of this new boy band is still unknown, but with the K-pop industry experiencing an intense wave of rookie debuts, BIGHIT MUSIC’s new group will enter a highly competitive scenario. Industry giants like JYP Entertainment and SM Entertainment have already introduced their latest groups, and they are doing pretty well.
Not just JYP and SM, even Starship Entertainment is keeping pace by launching both boy and girl groups. These rookie groups are heating up even before the first quarter of 2025 is over. This year alone, new groups such as Hearts To Hearts, Kickflip, and Kiki have made their debuts, creating significant buzz.
JYP's newest boy band, Kickflip, made their debut this January, aptly becoming the company's first boy group release after seven years. Their debut mini-album, Flip It, Kick It!, which dropped on January 20, 2025, sold 270,000 copies within the first week, as reported by the Hanteo Chart. This achievement places them ninth overall in K-pop debut album sales, and fourth among debuts not generated through survival shows.
Following boy groups, the spotlight immediately shifted to girl groups. SM’s Hearts To Hearts shattered records with their debut single, The Chase, which sold approximately 400,000 copies within the same timeframe. This impressive figure marks the highest sales ever for a girl group's initial offering, showcasing the immense popularity these new groups are achieving.
On the same day Hearts To Hearts debuted, Starship launched Kiki's pre-debut single, I DO ME. It has already peaked at number 28 on Melon's daily rankings, signifying strong initial traction. The fierce competition manifests yearly, but 2025 stands out particularly as the year of the “rookie war.”
Traditionally, the trends associated with rookie debuts fluctuate, alternating years showing preference for either boy groups or girl groups. Given the current surge of debuts, including those we’ve seen this year, anticipation for BIGHIT MUSIC's upcoming release is higher than ever.
All eyes are on this new boy group as they prepare to step onto the K-pop stage. BIGHIT MUSIC's track record with previous groups raises expectations for success, especially with the backdrop of other successful debuts. Will this new group capture the hearts of fans as their predecessors did? Only time will tell, but one thing is for sure: K-pop fans have much to look forward to as 2025 promises to be another exciting year filled with fresh talent and records to be broken.
