The highly anticipated final of Big Brother Brasil 25 is set to take place on Tuesday, April 22, 2025, at 10:25 PM (Brasília time), following the popular soap opera Vale Tudo. This season has seen a thrilling competition among the final three contestants: Guilherme Vilar, João Pedro Castro, and Renata Saldanha, all vying for a massive prize of R$ 2.72 million, slightly less than the previous season's winnings.
As the countdown to the finale begins, the public's engagement is at an all-time high, with voting continuing until the announcement of the winner. The excitement is palpable, especially after the recent elimination of Vitória Strada, who left the show with a significant 54.52% of the votes in the last round. This elimination marked a pivotal moment in the competition, as it left only contestants from the Pipoca group in the running for the grand prize.
Guilherme, a 29-year-old physiotherapist from Olinda (PE), has made quite an impression this season. He entered the show alongside his mother-in-law, Delma, and quickly established himself as a formidable competitor. Having won the last Finalist Test, a challenging resistance competition, Guilherme secured his spot in the final. Throughout the season, he has demonstrated his leadership skills, having served as the Leader twice and faced two elimination rounds. His strategic gameplay also included fulfilling the Monster Punishment assigned by fellow housemate João Gabriel.
In contrast, João Pedro Castro, a 21-year-old rodeo lifeguard from Buriti Alegre (GO), has had a less tumultuous journey. He entered the house with his twin brother, João Gabriel, and took a remarkable 81 days before facing his first elimination round. Remarkably, he received only one vote during the entire season and has won four Leader Tests, including the last three consecutively. Despite his strong performance, he currently holds only 6% of the public's preference to win.
Renata Saldanha, a 33-year-old dancer from Fortaleza (CE), has also made her mark in the competition. Entering the show with her friend Eva, who was eliminated in the 13th week, Renata has faced the most elimination rounds among the finalists—six in total. Her journey included participating in the popular segment 'Vitrine do Seu Fifi' and a romantic relationship with fellow contestant Maike as the season progressed. Renata's versatility has earned her the title of Leader and Angel throughout the season, and she has also faced the Monster Punishment.
As of the latest polls, Renata is emerging as the favorite to win the season. According to the Votalhada poll updated on April 21, 2025, she leads with 60.93% of the votes, followed closely by Guilherme with 26.91% and João Pedro trailing at 12.16%. The competition remains fierce, and with the public's vote playing a crucial role, the dynamics can shift dramatically in the final moments.
However, this season has not been without its challenges. The 2025 edition of Big Brother Brasil marks the first season without the direction of Boninho, who left Globo at the end of 2024. This change has been reflected in the show's ratings, which have seen a noticeable decline. The penultimate elimination, which occurred on April 16, 2025, recorded a disappointing 15.9 points in audience ratings according to Ibope in Greater São Paulo. For comparison, the previous season averaged 20.8 points, indicating a significant drop in viewership.
Despite the dwindling ratings, the show has found a new avenue for engagement through social media. In March, the third month of the reality show, there were over 6.8 million publications related to the show, reaching a potential audience of 730 million users across various platforms. This surge in online activity presents an attractive opportunity for advertisers, suggesting that while traditional viewership may be declining, the show's influence on social media remains robust.
As fans eagerly await the finale, the excitement and speculation about who will take home the grand prize continue to build. With Guilherme, João Pedro, and Renata all having unique strengths and stories, the outcome remains uncertain until the very end. The final episode promises to be a thrilling conclusion to a season filled with unexpected twists and emotional moments.
In the final moments of the show, the audience will witness the culmination of weeks of drama, strategy, and alliances, as one contestant is crowned the champion of Big Brother Brasil 25. The winner will not only take home the substantial cash prize but also the title of champion in one of Brazil's most beloved reality shows.
