Bianca Guaccero is making waves as the host of PrimaFestival 2025, channeling her passion for entertainment and fashion. The event, which runs parallel to Italy's famed Sanremo music festival, has positioned Guaccero as not just a host but as a cultural emblem of revival for traditional variety shows. "La vita è fatta di cicli, non è che è arrivato tutto adesso... Nella vita io non do mai nulla per scontato," she expressed during her appearance on Fanpage.it on February 12, reflecting on her career.
The PrimaFestival has reportedly become the most viewed edition ever, with Guaccero attributing this success partly to her long experience on television and the chemistry with her co-hosts, Gabriele Corsi and Mariasole Pollio. "Il PrimaFestival è il più seguito della storia," Guaccero stated, taking immense pride in the event's achievements. This recognition is especially meaningful for her, considering the ups and downs she's faced throughout her career.
After spending two decades on Rai1, starring mainly in scripted dramas, Guaccero transitioned back to live presentation with both enthusiasm and nervousness. She described the event as being pivotal—“Siamo stati l'aperitivo di questo Festival e siamo tutti quanti molto felici per i risultati,” indicating how it serves as the warm-up before the main Sanremo event.
Her fashion choices have also garnered attention, showcasing her ability to blend elegance and modernity. During the first week of PrimaFestival, she donned outfits ranging from fiery red mini-dresses to gorgeous long gowns. For one evening, she surprised fans with a breathtaking black strapless dress by Peter Langner, leading to remarks about her status as current fashion icon. Guaccero is intentional about her image, mixing sophistication with glamour and earning respect as one of the standout figures on Italian television.
Reflecting on the state of contemporary performances, Guaccero shared her aspiration for the variety genre to reclaim its glory on Italian TV. "Sogno al massimo per realizzare la metà," she declared, longing to recreate the essence of classic shows like Fantastico. Guaccero sees these traditional formats as integral to Italian culture, and she wishes to contribute to their rebirth. "Vorrei rivedere lo spettacolo, inteso come intrattenimento puro," she elaborated, highlighting her vision for the future of entertainment.
The host's ambitions extend beyond her personal career goals. She expresses admiration for the new generation of performers. Notably, she commented on the immense confidence demonstrated by younger artists at Sanremo: "Hanno presenza scenica. Sono diversi. Sono forse più abituati a esporsi." Her willingness to acknowledge the talent of others speaks to her collaborative spirit as well.
Her home life has also influenced her professional direction. Balancing responsibilities as a single mother, she recognizes the need for practical decisions to maintain stability. "Dire no a un programma? Lo puoi fare, ma mutui e bollette non si pagano da soli,” she noted candidly, reflecting the challenges of juggling work and personal life. Despite the difficulties, Guaccero believes opportunities will arise, asserting, "Credo che a breve costruiremo con chi di dovere il prossimo futuro”.
While her career is flourishing, Guaccero's personal life also plays an important role. Currently dating Giovanni Pernice, whom she met during Ballando con le Stelle, she regards their relationship with pragmatic optimism. "Giovanni ha impegni teatrali, difficilmente viene a trovarmi nei miei impegni,” Guaccero explained, indicating the challenges they face as busy professionals. She is open to involving him creatively, expressing interest in collaborating on new projects together, yet respecting the professional boundaries of their respective careers.
With her heart set on rejuvenation for the Italian entertainment scene, Guaccero exemplifies ambition, positivity, and the spirit of collaboration. Her hopes for variety shows mirror her personal aspirations, as she seeks to blend personal fulfillment with her passion for engaging audiences creatively. The buzz surrounding her presence at PrimaFestival signifies not only her talent but also her potential to reshape Italy's entertainment horizon.