bet365 has partnered with Incentive Games to launch the highly anticipated ‘bet365 Bracket Challenge’ for the 2025 Men’s College Basketball Tournament. This free-to-play predictor game offers basketball fans the opportunity to test their knowledge and compete for a top prize of $100,000, along with a leaderboard rewarding the top 5,000 participants. However, the ultimate challenge is predicting a perfect bracket, which could earn one fortunate player a grand prize of $10 million!
The Bracket Challenge officially went live on March 16, 2025, and is available to new and eligible bet365 customers aged 21 and over across several U.S. states. These states include Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (limited to permitted parishes), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia. The game is also accessible in Mexico and other select jurisdictions.
To join the excitement, players must be fully verified by bet365, and each participant is allowed only one entry into the game. Full details, including terms and conditions, are readily available on bet365's official challenge page at nj.bet365.com/olp/bracket-challenge.
Ahmed Baker, the Chief Commercial Officer at Incentive Games, expressed his enthusiasm for the partnership saying, “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”
In addition to the Bracket Challenge, bet365 has rolled out several attractive promotions for new customers. Individuals registering with the bonus code WTOP365 can place a $5 bet to receive a $150 bonus, regardless of the bet's outcome. Alternatively, newcomers can opt for a $1,000 first-bet safety net, which guarantees a bonus refund if the wager does not win. These promotions aim to entice more basketball fans during this exciting time in the sports calendar.
As the tournament tips off, play-in games are scheduled to start on Tuesday, March 18, 2025. Notable matchups include St. Francis facing Alabama State and North Carolina taking on San Diego State, with two additional games following on Wednesday between Mount St. Mary’s and American University, and Xavier and Texas. Following these initial games, the highly anticipated opening round will commence on Thursday, March 20, 2025, featuring matchups such as No. 9 Creighton against No. 8 Louisville.
A spokesperson from bet365 stated enthusiastically, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!” This sentiment reflects the excitement that is building leading into the tournament.
Moreover, the environment surrounding this year's March Madness is saturated with betting options. With the tournament officially starting just a few days away, fans can place wagers on games beyond college basketball, including NBA, NHL, MLB, and more. Options for bettors include same-game parlay boosts, which enhance betting opportunities and can significantly increase potential winnings.
For example, on the night of March 18, the Golden State Warriors are set to take on the Milwaukee Bucks. Golden State enters the matchup as three-point underdogs, looking to bounce back after their recent loss to the Denver Nuggets. As fans prepare to make their predictions, betting markets are teaming with diverse opportunities including boosted parlays and early payout specials.
New customers are urged to act quickly to ensure they can cash in on these lucrative offers and prepare for college basketball action. To register and take advantage of these offers, users can simply create an account, verify their identity by entering basic personal information, and make a minimal deposit using online banking, PayPal, or their debit cards.
In closing, the collaboration between bet365 and Incentive Games is generating considerable buzz in the world of sports betting as college basketball fans gear up for what promises to be an electrifying tournament. As players make their predictions for which teams will emerge victorious, the promise of rewards and engagement through the Bracket Challenge adds another layer of excitement to March Madness.
