Online betting giant bet365 has officially launched its mobile sportsbook in Illinois and Tennessee, marking a significant expansion of its presence across the United States. With these launches, bet365 increases its total number of active states to thirteen, providing more opportunities for sports bettors in various regions.
The recent launch in Tennessee positions bet365 as an independent, online-only operator, making it the twelfth jurisdiction in the company's expanding U.S. portfolio. In Illinois, the company has partnered with Walker's Bluff Casino Resort, owned by Elite Casino Resorts, to offer its services in the Prairie State.
Speaking about the Tennessee launch, a bet365 spokesperson stated, "Tennessee’s passionate sports fans have an insatiable appetite, and we are incredibly excited to present our fully stocked menu of offers, boosts, and more with them." He added, "Without question, new and eligible bettors in the Volunteer State will enjoy the bet365 Never Ordinary experience, which features great offerings like amazing Bet Boosts, the fastest In-Game product, and Same Game Parlays.”
The Illinois launch has similarly generated buzz, with bet365 highlighting the state's rich sports culture. “Championship-winning franchises, iconic athletes, and impassioned fans define Illinois’ Never Ordinary sports culture,” the spokesperson noted. He continued, "Now, new and eligible bettors from Chicago, Springfield, and all of the Prairie State can join the bet365 experience.”
The platform offers a range of betting options, including in-state odds boosts for both Tennessee and Illinois customers. In Tennessee, bettors can take advantage of boosted odds of +100 to win their opening March Madness game, with a $50 maximum stake, while Illinois bettors will see +100 odds on 1 point being scored in the first game of the tournament on March 20, 2025.
“We are extremely excited to offer our customers an award-winning mobile sports wagering experience with bet365,” said Tom Griffith, General Manager of Walker’s Bluff Casino Resort. The partnership allows for both online registration and on-site betting options at the casino's Draft Day Sports Lounge and other outlets through the bet365 mobile app.
These notable launches come on the heels of bet365 and Incentive Games relaunching their 2025 College Basketball Championship challenge, which opens opportunities for eligible participants to win up to $10 million in prizes. This initiative further establishes bet365's commitment to providing engaging, high-stakes betting experiences to its users.
Illinois has shown a robust sports betting market, generating total sports wagers of $14.02 billion in 2024 alone, while Tennessee also reported substantial mobile sports wagers totaling $5.3 billion last year. These figures underline the growing appetite for sports betting across the country.
The expansion into Illinois and Tennessee not only signifies bet365's rapid growth but also its determination to cater to the unique demands of sports bettors in different locales.
As bet365 continues to roll out its offerings, bettors can expect an extensive menu of promotions and specialized wagers tailored to their local sports culture, helping to redefine the sports betting landscape in the states it operates.
With thirteen states now active, bet365 joins a competitive market, which includes notable operations in Arizona, Colorado, Iowa, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, and Virginia. The company’s expansion plans seem poised to take advantage of evolving regulatory environments and the increasing popularity of sports betting among fans nationwide.
As the demand for mobile betting continues to crescendo, bet365's entry into these new markets reflects larger trends within the industry, indicating a promising future for sports wagering across the United States.
