Bernard Brochand, a distinguished figure in French football and politics, has passed away at the age of 86 on February 25, 2025, leaving behind a notable legacy. Born on June 5, 1938, in Nice, Brochand began his professional career immersed in advertising, later making waves as the director of Paris Saint-Germain (PSG) during its formative years.
Brochand's connection with PSG began when he joined the club's board of directors in 1971, alongside fellow enthusiasts like Daniel Hechter. His strategic vision helped propel PSG to the forefront of French football, making significant contributions as president of the PSG association from 1991 until 2001. Notably, he played a pivotal role during the successful years of the club, securing titles and establishing its identity on the national stage. He was instrumental in negotiating the acquisition of Canal+ as the club’s owner, which transformed PSG’s fortunes.
After his successful tenure at the club, which witnessed victories during Michel Denisot’s presidency, Brochand transitioned to politics, becoming mayor of Cannes from March 2001 until 2014. Under his leadership, Cannes saw significant urban and financial reforms, aiming to clarify the city's financial management after years of opaque administration. He prioritized transparency and accountability, albeit his tenure was later shadowed by legal troubles.
His political career continued as he was elected deputy of Alpes-Maritimes from 2001 until 2022, representing various parties from RPR to LR. Despite his considerable accomplishments, Brochand's legacy was marked by controversy; he faced legal repercussions for tax fraud relating to undisclosed Swiss accounts, which generated considerable media interest and public scrutiny.
Brochand’s passions extended beyond politics; his love for football remained evident throughout his life, haunting his legacy post his departure from PSG. He embodied the spirit of sportsmanship and was significantly involved as the communication director for the 1998 FIFA World Cup held in France, showcasing his capability to unite people through sports.
Following the announcement of his passing, tributes poured in from across the football community and the political arena. David Lisnard, the current mayor of Cannes and Brochand’s former deputy, shared heartfelt condolences on social media, stating, "Bernard Brochand restera comme une comète dans un monde politique qui…" recognizing the unique place he held within French politics.
The PSG organization similarly expressed sorrow over Brochand’s passing, highlighting his fervent dedication to the club and contributions to its inception. "Un fervent serviteur amoureux du PSG avant et avec Canal +", remarked Michel Denisot, emphasizing Brochand's lasting impact on the organization and its fans.
Bernard Brochand's multifaceted career—spanning advertising, sports, and politics—reflected his dynamic personality, which was both revered and questioned during different phases of his life. From his early days as a football player to his leadership roles, his story resonates deeply within the cultural fabric of Cannes and beyond.
His funeral service is expected to gather fans, politicians, and friends alike, fostering connections between the various spheres he influenced massively, ensuring his contributions to French society are commemorated. A legacy defined by passion, conflict, and achievement, Bernard Brochand will be remembered not only as the former mayor of Cannes and PSG officer but also as an individual who passionately advocated for his city's interests and the sport he loved.