American tennis star Ben Shelton, known for his impressive skills on the court, is stepping into the spotlight as the face of Thorne's new Sports Performance campaign. Launched on April 14, 2025, this campaign aims to showcase Thorne's innovative line of on-the-go sports performance products, including the highly anticipated Daily Electrolytes.
At just 22 years old, Shelton has rapidly ascended the ranks of professional tennis, currently holding the World No. 14 position. His journey began after a successful collegiate career at the University of Florida, where he honed not only his athletic prowess but also his business acumen. "This is a company that is making a big push into the sports marketing world, and I thought they did an amazing job," Shelton said, reflecting on his partnership with Thorne. "The work I did with them lines up with the biggest and best companies in the world in terms of photo shoots."
Thorne, a leader in health and wellness solutions, has built a reputation for its clean and effective products, making it a natural fit for Shelton. "It is a company that fits like a glove," he stated, noting that he has been a long-time user of Thorne's products. "They are products I already use in a space that I love and am interested in. For me, I couldn’t be happier, to be honest; it is one of those brand partnerships that works really well."
As part of the campaign, Shelton emphasizes the importance of personal performance in his athletic career. "As an athlete, personal performance is always my top priority and I need to be at my peak, whether I'm on the road or training," he explained. Shelton has been using Thorne's amino complex, creatine, and magnesium bisglycinate, highlighting how these supplements have positively impacted his training and recovery. "I feel the products are clean and they have the right combination of products to help with sleep, muscle relaxation, prep for the gym and everyday hydration," he said.
Mary Beech, Chief Growth Officer at Thorne, echoed Shelton's sentiments, stating, "Our new line of sports performance products offers consumers what they have been demanding when it comes to on-the-go performance – convenient, science-backed, clinically tested products that are easy to take with them, whether off to the gym or traveling." This campaign is part of Thorne's broader initiative, Thorne For, which aims to provide optimal solutions for individuals at every stage of their fitness journeys.
The Sports Performance campaign, created by the international creative studio Frosty and directed by Grammy Award-winning director Jack Begert, features a comprehensive array of promotional materials, including video and still assets. The campaign will be active nationwide until June 8, 2025, with digital out-of-home (DOOH) advertising in major markets such as New York, Los Angeles, Atlanta, Chicago, and Miami.
For Shelton, the partnership with Thorne is more than just a marketing opportunity; it reflects his commitment to authenticity and building meaningful relationships in the business world. "I have learned that money isn’t everything," he noted. Shelton's approach to brand partnerships is selective, as he seeks to align with companies that share his values and provide products he genuinely believes in.
"I am building a group of brands I truly believe in," Shelton said. His focus on the business side of tennis has been informed by his education and experiences over the past few years. He actively engages with financial advisors, CPAs, and agents to better understand his investments and business deals. "There are a lot of learning moments for me," he shared. "I feel I have learned a lot over the last two to three years and it is a product of having good people in my corner who will take the time to explain things."
As Shelton looks ahead to his goals for the 2025 ATP season, he remains focused on continuous improvement. He aims to perform better than last year and is particularly excited about the upcoming Wimbledon, Rome, and Madrid tournaments. "I want to do better than I did last year and just continue to push for more each quarter," he stated. "I want to be able to build on top of good weeks, and that's when you really get to success."
In addition to his athletic ambitions, Shelton's playful spirit shines through in his interactions with the media. When asked about his predictions for the NCAA championship, he confidently declared, "The Florida Gators are going to win the NCAA championship, they're going to win it all." He even humorously considered who he would choose as a doubles partner in a hypothetical Space Jam scenario, stating he would pick fellow tennis star Carlos Alcaraz.
As the face of Thorne's Sports Performance campaign, Ben Shelton is not only promoting a brand but also embodying the values of hard work, authenticity, and a commitment to health and wellness. With his growing influence in the sports world, Shelton is poised to inspire both his peers and the next generation of athletes to prioritize their performance and well-being.
For more information about Thorne's new Daily Electrolytes and its suite of performance products, visit Thorne.com.
