In a significant blow to outdoor enthusiasts, the long-established outdoor goods store, Outdoor Sports World Yamasumi, has officially closed its doors after 57 years of operation. The store, which was a staple for campers and mountaineers in Oita Prefecture, filed for bankruptcy on March 24, 2025, and has since been undergoing bankruptcy proceedings.
Founded in 1968 in Oita City, Yamasumi was well-known for its extensive range of mountaineering and outdoor products, including popular brands like The North Face, Patagonia, and mont-bell. The store not only catered to local customers but also attracted outdoor enthusiasts from across the region, making it a beloved destination for those seeking quality outdoor gear.
Despite its longstanding presence in the market, Yamasumi faced increasing competition, particularly in the online retail space. According to Teikoku Databank, a private credit research company, the outdoor goods market saw a surge in popularity during the COVID-19 pandemic, with many people turning to camping and outdoor activities. In the fiscal year ending September 2021, Yamasumi reported annual sales of approximately 1.6 billion yen, a testament to its success during a period of heightened interest in outdoor leisure.
However, the landscape of outdoor retail has changed dramatically. The online market for outdoor goods has become fiercely competitive, leading to price wars that severely impacted Yamasumi's profitability. As a result, the company struggled to maintain its financial stability, ultimately leading to its decision to file for bankruptcy.
On March 26, 2025, the Oita District Court officially approved the commencement of bankruptcy proceedings, with Yamasumi's total debt estimated at around 323 million yen. This news has prompted an outpouring of support and nostalgia from the community, with many expressing their gratitude for the years of service and quality products the store provided.
Social media platforms, particularly Instagram, have been flooded with messages from former customers lamenting the closure. Many shared their favorite memories of shopping at Yamasumi and expressed their sadness over the loss of a local institution. "It’s truly heartbreaking to see such a beloved store close its doors after so many years," one customer wrote.
In the wake of its closure, the physical store has ceased operations, and the official online store is currently inaccessible. This sudden end to Yamasumi's operations marks a significant shift in the local retail landscape, as the store had been a go-to destination for outdoor gear for generations.
As the community reflects on what Yamasumi meant to them, it’s clear that the store was more than just a place to buy gear; it was a hub for outdoor enthusiasts, fostering a love for nature and adventure among its customers. Many hope that the spirit of Yamasumi will live on in the memories shared by those who frequented the store.
In conclusion, the closure of Outdoor Sports World Yamasumi serves as a reminder of the challenges faced by traditional retailers in an increasingly digital marketplace. While the store may be gone, its legacy will undoubtedly endure in the hearts of its loyal customers.
