Dieuwertje Blok, the beloved Dutch presenter best known for her long-running role on the popular children’s segment "Sinterklaasjournaal," has passed away at the age of 67 after battling cancer. Her husband confirmed the news to the Dutch news agency ANP on the evening of March 2, 2025, marking the end of a vibrant and impactful career on Dutch television.
Blok began her media career as a television announcer for KRO (Katholieke Radio Omroep) in the 1980s. Her engaging personality and ability to capture audiences made her immensely popular, leading to her hosting various shows, including "Ontbijt TV." But it was her role as the face of "Sinterklaasjournaal" starting from 2001, which she once described as “the best job in the Netherlands,” for which she became best known. Over the course of 23 years, she captured the hearts of children and families across the Netherlands.
Despite being diagnosed with skin cancer, Blok persevered; she even underwent nose amputation due to her condition. Her health struggles took precedence, and by January this year, it became evident to her fans and colleagues alike, through statements from her employer, the NTR, she would not return to television due to her incurable illness. "Vanaf nu wil Dieuwertje al haar energie richten op de behandeling van haar ziekte. Hoewel die niet meer te genezen is, blijft ze positief en genieten van wat er wel is,” reported NTR spokesperson, emphasizing her strong spirit during her battle.
Throughout her career, Blok became emblematic of warmth and charm. Colleagues described her as someone who made everyone feel at ease, especially young musicians making their radio debuts. Her genuine interest and dedication were evident as she often arrived well before air time to prepare, reviewing scripts thoroughly. “Ze wist als geen ander de gevoelens van de luisteraar te verwoorden,” said one colleague, echoing how she connected with listeners. During the coronavirus pandemic years, she creatively included listeners by reading their submitted poems live on air.
Blok's cancer diagnosis initially struck like lightning — she faced the illness with resilience, affirming her intent to focus on treatment. "Mijn nieuwe jaar is al vroeg begonnen, want ik ben weer gezond,” she once stated, hopeful after surgery, portraying her indomitable spirit. Sadly, her condition worsened, and she had to step down from presenting her beloved shows.
Dieuwertje Blok was not only recognized for her professional achievements; she also earned respect for her philanthropic engagement. Appointed as Knight of the Order of Oranje-Nassau, she passionately supported causes such as the Red Cross and the World Wildlife Fund, demonstrating her commitment to making the world a kinder place.
On social media, fans and colleagues alike have expressed sorrow over her passing. “Met Dieuwertje Blok verliest de publieke omroep een van zijn meest iconische gezichten,” memorialized one Dutch media outlet, reflecting on how her presence contributed to the fabric of public broadcasting. Friend and colleague Hans Haffmans remembered her as “een enorme lieverd,” reinforcing the sentiment felt across her community. “Ze is toen mijn coach geworden en wist het grote medium persoonlijk en klein te maken.”
The news of her passing has prompted numerous tributes; people across the Netherlands have shared memories of their own interactions with her, noting how she impacted their lives through her warmth and sensibility. Many described her as the epitome of kindness, both on and off the screen, making her more than just a presenter to her audience.
Along with her media legacy, Dieuwertje Blok’s personal warmth and spirited presence will forever linger. Fans and family members are encouraged to share their condolences and memories, reflecting on the joy she brought to many, and the indelible mark she left on Dutch television. Her final wish urged for respect during her struggle with privacy during this challenging time for her family.
Dieuwertje Blok’s farewell exemplifies the void she leaves behind, marking not just the ending of the tenure of one of Netherlands’ cherished presenters, but also the end of an era defined by her engaging storytelling and heartfelt community connection.
Her legacy as the enchanting voice of Sinterklaasjournaal, alongside her commitment to excellence, will inspire future generations of broadcasters. Her strong spirit and dedication to her audience will long influence all who dare to follow her path. She may be gone, but Dieuwertje Blok’s influence on Dutch culture will resonate for years to come.