Broadcaster Lee Sang-yong, beloved by many as 'BbaBba Yi Ajusshi', passed away on May 9, 2025, at the age of 81. His agency, Image Side, confirmed that he collapsed on his way to a hospital in Seocho-gu, Seoul, where he was receiving treatment for cold symptoms. Despite being rushed to Seoul St. Mary's Hospital, he could not be saved.
Born in April 1944 in Seocheon-gun, Chungcheongnam-do, Lee Sang-yong made his television debut in 1973 with the MBC program 'Yuko Han Cheongbaekjeon'. His warm personality and engaging style quickly endeared him to audiences, leading to a long and celebrated career in broadcasting.
Lee became a household name through various programs, particularly KBS's 'Moeja Nolaehaja', where he served as the host for nine years starting in 1975. It was during this time that he earned his affectionate nickname, 'BbaBba Yi Ajusshi', which translates to 'BbaBba Uncle'. His friendly demeanor and unique style made him a favorite among viewers of all ages.
One of Lee's most significant contributions to television was his role in MBC's 'Stage of Consolation', which he hosted from 1989 to 1996. This program was particularly impactful as it aimed to uplift soldiers and their families, providing a platform for emotional reunions. His signature phrase, "Hometown Ahead," resonated deeply with viewers, solidifying his status as a national icon.
Throughout his career, Lee Sang-yong received numerous accolades, including the Dongbaek Medal of the National Service Medal in 1987 and recognition from the Minister of Culture and Tourism for his contributions to the industry. His influence extended beyond just entertainment; he was seen as a symbol of hope and joy, especially during difficult times.
In recent years, Lee continued to be active in the entertainment scene. He appeared on tvN STORY's 'Chairman's People' in August 2024, where he shared his health tips and experiences. Just this year, he attended the '2024 MBC Entertainment Awards' as a presenter, showcasing his enduring energy and charisma.
Lee's passing has sent shockwaves through the entertainment community. Many fans and fellow entertainers have expressed their sorrow and condolences. Following the news of his death, it was reported that Lee had been in good health, even participating in public events and comforting colleagues who had lost loved ones.
His family, including his children who reside overseas, are expected to return to Korea for his funeral. The wake is set to be held at the funeral hall of Seoul St. Mary's Hospital, with arrangements being finalized as they await their arrival.
Lee Sang-yong's legacy as a beloved broadcaster will undoubtedly live on in the hearts of those who grew up watching him on television. His contributions to the industry and the joy he brought to millions will be remembered for generations to come.
As news of his death circulated, many fans took to social media to share their favorite memories and moments from his shows, highlighting the profound impact he had on their lives. The phrase 'BbaBba Yi Ajusshi' will forever be synonymous with warmth, laughter, and a sense of community.
In a world that often feels disconnected, Lee Sang-yong was a reminder of the power of entertainment to bring people together, to heal, and to celebrate the human experience. His absence will be felt deeply, but his spirit will continue to shine through the memories he created.
As the nation mourns the loss of this iconic figure, many reflect on his contributions, recognizing that he was not just a television host but a cherished part of the fabric of Korean culture. Lee Sang-yong's journey may have come to an end, but his legacy as 'BbaBba Yi Ajusshi' will endure.
