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Arts & Culture
15 December 2024

Beer The Voice Tops Google Trends In Thailand 2024

Popular searches reveal the rise of local celebrities and the shifting preferences of Thai audiences.

Google has released its annual list of trending searches for 2024, shining a light on what captured the attention of Thai internet users throughout the year. The trends cover various categories, but perhaps the most intriguing are those involving notable individuals who have taken the spotlight.

At the top of the list for the "People" category is popular singer Beer Pataranan, widely known as Beer The Voice. Following her are prominent figures like Min Pechaya and View Kulwut, showcasing the rising interest among fans.

The top ten searched individuals for 2024 are:


  • 1. Beer Pataranan (Beer The Voice)

  • 2. Min Pechaya

  • 3. View Kulwut

  • 4. Pu Monthana

  • 5. Kant Kanthathavorn

  • 6. Man Apivorasit

  • 7. Pleum Sitthipat

  • 8. August Wachirawit

  • 9. Jakka Boom Choeinyim

  • 10. Tum Sittirak

What’s particularly noteworthy is Beer The Voice not only dominated the searches within her category, but she also made waves by ranking third under "International News." This dual presence signals her growing influence and reach beyond just music, touching on broader news relevance.

Recently, Beer shared her excitement over her trending status on Google. Reflecting on her newfound prominence, she stated, "Thank you, no matter what the searches are about; reading the comments reflects many different aspects. Some people think positively about us, which shows good things about the individual. Thank you for your interest. I just released two of my own songs already available on streaming, and I am about to fly to Japan to shoot the MV for my new single to be posted on app Red."

Beer's gratitude indicates her awareness of her audience’s perceptions and the importance of connection with her fans. It also highlights her pursue of musical creativity and her continued efforts to engage her listeners through new releases and performances.

Min Pechaya, who follows Beer as the second most searched individual, is another rising star within the Thai entertainment industry. Her popularity reflects the public's fascination with younger actors who have become household names within the Thai drama scene.

View Kulwut, who secured the third spot, mirrors similar sentiments among younger audiences, emphasizing the trend toward new faces gaining traction on social media platforms.

Other personalities on the list, including Pu Monthana and Kant Kanthathavorn, represent diverse talents across acting, music, and entertainment, showing the rich variety of choices available to Thai audiences.

The list not only reflects individual fame but also hints at broader societal trends influencing public interest. Whether through television dramas or musical endeavors, the amalgamation of these influences reveals how dynamic Thai pop culture remains.

With Google's statistical release for 2024, it's evident the search behaviors are indicative of the shifting preferences of the population, which increasingly seeks to engage with and support local talents. The online engagement and trends derived from these searches are bound to shape the future of entertainment and the arts within Thailand, as more individuals follow the lead of figures like Beer and Min who represent the new wave of Thai celebrities.

Overall, this insight from Google not only acts as an annual recap but also gives industry players—be they artists, marketers, or producers—valuable data to help steer their strategies moving forward. The reflections from artists about their popularity, like Beer's recent acknowledgment of her top status, reinforce the intertwining relationship between the celebrity culture and audience engagement.

This not only suggests what audiences are interested in today but also marks potential pathways for future trends and interests as the year progresses. It's clear from these top searches—especially with figures such as Beer The Voice leading the charge—that the Thai entertainment scene is vibrant and increasingly recognized on both local and international stages.

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