Beats has launched the Powerbeats Pro 2, its most advanced offering for fitness enthusiasts, officially entering the Indian market on February 11, 2025. Priced at ₹29,900, these state-of-the-art wireless earphones are set to redefine audio experiences for athletes with features like heart rate monitoring and active noise cancellation.
Designed explicitly for rigorous workouts, the Powerbeats Pro 2 embodies the marriage of fitness and advanced technology. Oliver Schusser, Apple’s vice president of Music, Sports, and Beats, stated, "Powerbeats Pro 2 is the most impressive product in Beats’ history — developed to withstand intense training sessions and equipped with our most innovative technology and powerful sound." This launch aims not just to sell earphones but to revolutionize the way athletes interact with their training regimes.
The Powerbeats Pro 2 is now available for order on apple.com/in and will hit the shelves on February 13, 2025, coinciding perfectly with those Valentine’s Day workouts. They come in eye-catching four colors: Jet Black, Quick Sand, Hyper Purple, and Electric Orange, appealing to style-conscious consumers.
One of the key features set to make waves is the heart rate monitoring technology. Each earbud is fitted with LED optical sensors capable of measuring blood flow and relay real-time heart rate data to compatible fitness apps. At launch, the heart rate monitoring feature will be integrated with popular apps such as Runna, Nike Run Club, Open, Ladder, Slopes, and YaoYao. This innovation positions Powerbeats Pro 2 as the first earphones of its kind to offer such functionality, allowing athletes to easily track performance metrics during workouts.
Beyond heart rate monitoring, the Powerbeats Pro 2 showcases significant upgrades across various dimensions, including sound quality. With personalized spatial audio and Apple's H2 chip, the earphones promise immersive sound, delivering clear highs, deep bass, and rich mid-range tones. The Adaptive EQ automatically tunes the audio experience based on the fit of the earbud within the user’s ear, enhancing comfort and audio clarity.
The physical design of the Powerbeats Pro 2 features improved acoustics and reinforced earhooks made of nickel-titanium alloy. These earhooks not only make the earbuds 20% lighter but also provide added comfort and stability during intense physical activity. Users can choose from five different ear tip sizes—extra-small to extra-large—ensuring personalized fitment and comfort.
Regarding connectivity, the Powerbeats Pro 2 uses Class 1 Bluetooth, which ensures extended range and minimal dropouts during calls or music playback. On Apple devices, users benefit from features like one-touch pairing, automatic switching between devices, and hands-free Siri capabilities. For Android users, the companion Beats app allows them access to heart rate functionality, battery status, and customizable controls.
Battery life is another highlight, with the Powerbeats Pro 2 offering up to 45 hours of playback when used with the charging case and 10 hours per charge without requiring constant recharges. The case itself has been shrunk by 33%, also supporting wireless charging for added convenience. The Fast Fuel feature means just five minutes of charging can yield approximately 90 minutes of playback, perfect for those last-minute pre-workout boosts.
Alongside the product launch, Beats has kicked off the “Listen to Your Heart” campaign featuring international sports stars like LeBron James, Lionel Messi, and baseball sensation Shohei Ohtani, emphasizing how music and technology can fuel performance. Each of these athletes reflects the spirit of the new Powerbeats Pro 2, connecting passion and heart to high-performance training.
With the Powerbeats Pro 2, Beats not only enters the fitness audio market but does so with features and technological advancements destined to set new benchmarks. From heart rate monitoring capabilities to enhanced audio performance, these earbuds cater to fitness enthusiasts who seek to amplify their workout experience. The future looks bright for Beats as they continue to innovate for the active lifestyle market, cementing their position as leaders in the fusion of technology and athletics.