On Christmas Day, BBC programming captivated millions, as evidenced by the latest animated special, Tiddler, which drew 7.3 million viewers across BBC One and BBC iPlayer, according to BARB 28-day data. This remarkable audience engagement marks the highest share for a Magic Light Pictures film since The Gruffalo hit the screens back in 2009.
Critics were delighted as well, with The Telegraph awarding the charming short film 5 stars, lauding it as "this small but perfectly formed piscine adventure proved a prize catch". Similarly, the Radio Times endorsed the film, calling it "the perfect watch for all the family". Tiddler is the latest addition to the esteemed catalog of critically-acclaimed animations based on the beloved children's books penned by Julia Donaldson and illustrated by Axel Scheffler.
The story revolves around the titular character, Tiddler, who is depicted as a small grey fish endowed with imagination. Tiddler embarks on adventures across the vast ocean and eventually finds his way home through storytelling—a touchstone of imagination and creativity. This heartwarming message resonates particularly well during the holiday season.
Launching on BBC platforms, Tiddler not only made it to the top five most-watched Christmas Day programs across all channels and streaming services, but it also significantly boosted interest in the entire Donaldson/Scheffler lineup. During this period, all previous Magic Light Specials also saw resounding success, with repeated viewings leading to viewer increases of approximately 20% year on year. Each special attracted over one million viewers, with highlights including The Gruffalo's Child, The Smeds and The Smoos, and Tabby McTat, each securing around two million viewers.
Expressing joy over the success of Tiddler, Martin Pope, Co-Founder of Magic Light Pictures, remarked, "We are delighted...seems to have been enjoyed by audiences and critics alike." He emphasized the importance of having films broadcast on Christmas Day, affirming how it becomes part of family traditions during this festive time—an echo of nostalgia for many households.
The warm reception of Tiddler highlights the enduring appeal of the collaborations between Donaldson and Scheffler. This year’s holiday viewing success builds on the foundation laid by earlier works and showcases the demand for quality family entertainment during the Christmas period. With trending viewership numbers, the BBC's programming continues to capture the hearts of families.
The star-studded voice cast added to the accolades, premiering through roles played by notable names, including Hannah Waddingham as the narrator and Lolly Adefope as Miss Skate, along with Jayde Adams and the venerable Rob Brydon. Brydon, who returned for his twelfth collaboration with the animation duo, lent his voice to multiple roles, showcasing the talent involved.
Tiddler stands as more than just entertainment; it encapsulates the charm of storytelling, emphasizing how narratives can spark the imagination of viewers young and old. The film, directed by Andy Martin and Alex Bain and adapted by Michael Bohnenstingl, was produced by Barney Goodland and Martin Pope of Magic Light Pictures, with development and acquisition by BBC's Chief Content Officer, Charlotte Moore, and Drama Commissioning Editor, Nawfal Faizullah.
The strategy behind the replays of Magic Light’s animated specials clearly paid off this festive season, drawing families together with original storytelling and animation artistry. With its perfect blend of humor, heart, and creativity, Tiddler evidently secured its place within the pantheon of holiday favorites for viewers across the UK, reaffirming the value of BBC programs within family viewing habits.