BAYCREW'S STORE OUTLET, a new retail destination, is set to grand open in Karuizawa on April 25, 2025, showcasing a store area of 240 tsubo (approximately 792 square meters). This innovative outlet aims to redefine shopping experiences for fashion enthusiasts, particularly targeting adults who enjoy expressing their unique styles.
Located within the Karuizawa Prince Shopping Plaza, the store will feature a diverse range of products, including outlet items from the Baycrews Group, original designs, and select proper products. A notable highlight will be the shop-in-shop space dedicated to DECOUVERTE, a high-brand vintage collection that promises to attract fashion aficionados.
Additionally, the outlet will emphasize casual adult styles, focusing on jeans and sneakers, with an impressive selection boasting over 200 sneaker varieties. This extensive range ensures that shoppers can find the perfect fit for their personal style.
To add excitement, a pop-up store representing the renowned French soccer club Paris Saint-Germain will be featured, marking the club's first appearance in Karuizawa. This pop-up will be available until May 25, 2025, providing fans with exclusive merchandise from the team.
Food lovers will also find something to delight their taste buds, as Roasted Coffee Laboratory will operate a food truck at the outlet for a limited time. This food truck will serve homemade donuts and gelato, specifically crafted to complement the freshly brewed coffee, offering a unique culinary experience.
The grand opening will be marked by a striking 40-meter long signage designed by the talented artist Shishi Yamazaki. This eye-catching animation, created specifically for the opening, invites visitors to experience the store's vibrant atmosphere.
Baycrews Co., Ltd., the parent company behind this outlet, was established on July 22, 1977. With a strong reputation in the fashion industry, the company specializes in planning, manufacturing, and selling a wide range of men’s and women’s fashion items, along with operating restaurants and online shopping platforms.
As the outlet prepares to welcome its first customers, it promises to deliver not just shopping but a comprehensive lifestyle experience, blending fashion, food, and culture in one location.
In addition to BAYCREW'S STORE OUTLET, Karuizawa will also host the Karuizawa Trail Running Race on April 26, 2025. This event, organized by the Karuizawa Trail Running Race Executive Committee, invites running enthusiasts to experience the beautiful trails of Nagano Prefecture.
At the event, Topo Athletic, an American footwear brand known for its natural running shoes, will make its debut. Visitors will have the opportunity to try on the latest Topo Athletic shoes, including the PURSUIT2 and MTN RACER3, providing a firsthand experience of their comfort and performance.
In addition to shoe trials, a merchandise booth will be set up featuring popular running accessories, including Feetures high-performance socks, Bodyglide skin care protectant, and Ciele Athletics technical caps, all designed to enhance the running experience.
The Karuizawa Trail Running Race is celebrated for its scenic beauty and well-designed courses that cater to runners of all levels, making it a popular event among both beginners and seasoned athletes. Participants can look forward to a refreshing trail run through the highlands, immersing themselves in the breathtaking spring landscape.
As the event approaches, organizers encourage runners who are uncertain about their shoe choices or those eager to test the latest gear to visit the Topo booth. The team at Topo Athletic is excited to meet attendees and share their passion for running.
Meanwhile, another exciting event in Karuizawa is the Kutsukake Market, which will take place from April to November at Nakakaruizawa Station. The first market of the year is scheduled for April 29, 2025, coinciding with the Golden Week holiday.
This vibrant market will feature around 26 vendors offering a variety of food options, including German sandwiches, Shinshu wheat galettes, vegan sweets, and craft beer. Shoppers can also explore a range of handmade crafts, accessories, and even enjoy fortune-telling.
A highlight of the market will be a performance by the beloved character Naoya-man, which is sure to entertain children and families alike. Additionally, participants can engage in the "Mafuyu ni Henshin!" project, where they can create their own muffin hats using cardboard and other materials, fostering creativity and fun.
Shops at the station's first-floor challenge shop will also be open, offering unique products and services, including a total body care salon and an accessory shop. For those looking for a cultural experience, a terrace concert will be held on the second floor of Nakakaruizawa Station, featuring violinist Chihiro Inada and cellist Yoichi Inada, performing classical pieces.
With free admission to the concert and the market, these events promise to be enjoyable for all ages, making Karuizawa a vibrant destination for both locals and visitors this spring.
As the grand opening of BAYCREW'S STORE OUTLET approaches, along with the exciting trail running race and the lively Kutsukake Market, Karuizawa is set to become a hub of activity and enjoyment for everyone in the region.
