Bath & Body Works is taking its collaboration with Disney to new heights with the upcoming launch of its enchanting new fragrance line inspired by beloved Disney Princesses. Set to debut on February 16, 2025, the collection, described as ‘The Enchanting Collection,’ boasts 85 unique products crafted to celebrate iconic characters like Ariel, Belle, Cinderella, Jasmine, Moana, and Tiana.
This collaboration marks Bath & Body Works' most extensive partnership to date with Disney and is poised to thrill fans of both brands. Each product, ranging from fine fragrance mists and body washes to candles and decorative accessories, reflects the personality traits and stories of each princess. According to Bath & Body Works' Chief Customer Officer, Maurice Cooper, "This is a special moment for Bath & Body Works customers and Disney fans alike as we look to deepen the fandom for these fairytales... Scent has the power to transform our thoughts, feelings, and emotions, and we’re inviting customers to experience these beloved Disney characters like never before through the power of fragrance."
There’s no denying the allure of Disney Princesses, and this collection allows fans to embrace their favorite characters through artfully crafted scents. The fragrances are inspired by individual princess attributes, providing customers with the opportunity to choose the scent they relate to the most.
The six signature fragrances were uniquely developed to embody the essence of their respective princesses:
- Cinderella: Featuring notes of gardenia petals, enchanting musk, and sapphire blue amber, this fragrance symbolizes Cinderella’s spirit of resilience and respect for others.
- Tiana: With delicate water lily, gilded amber, and shimmering bayou woods, this scent captures Tiana’s determination to make her dreams come true.
- Belle: Infused with rose petals, sparkling buttercup, and whipped vanilla, the Belle fragrance encourages wearers to dare to be confident and authentic.
- Ariel: Inspired by her adventurous nature, Ariel’s fragrance showcases sea salt breeze, golden citrus, and coral waters, capturing her courage to explore new realms.
- Moana: With lush green palms, plumeria breeze, and coconut water, this scent highlights Moana’s boldness and commitment to her people.
- Jasmine: Combining sparkling jasmine flower, jeweled currants, and soft woods, Jasmine’s fragrance embodies her courage to forge her own path.
Bath & Body Works is also offering exclusive early access to rewards program members on February 11 and 12, allowing fans to snag their favorite products before the official launch.
The products, ranging from $1.95 to $99.95, are set to be available for purchase both online and in stores. This wide price range ensures accessibility for all customers, from casual shoppers to devoted fans.
Adding to the excitement are decorative accessories themed around each princess, providing fans not only with fragrances but with merchandise to celebrate the magic of Disney. Liz Shortreed, Senior Vice President of North America & Global Softlines at Disney, remarked, "The Disney Princess Collection by Bath & Body Works stands apart through the distinctive qualities of each Princess... delivering fresh products to delight both existing and new customers."
The potent mixture of vibrant fragrances and iconic characters promises to make this collection both poignant and popular among consumers. Bath & Body Works and Disney are effectively merging their brands to deepen the connection with their audiences through nostalgia and creativity.
Each fragrance serves not only as a scent but as a statement, inviting fans to explore their identities and embrace the qualities they admire most. The enchanting blends are expected to dazzle both new customers and long-time fans alike, proving once again the lasting legacy of Disney characters and their stories.
With the launch just around the corner, anticipation is high. Will you join the royal ball and indulge your senses with these magical scents?
For more information and to stay updated on the launch, potential customers can visit Bath & Body Works’ official website where detailed descriptions of each product will be available.