At CES 2025, Baojun made waves by announcing the launch of its eagerly awaited new electric vehicle. This marks not just another addition to their lineup, but also emphasizes the brand's commitment to innovation and sustainability.
According to reports, this new offering is poised to become Baojun's first mid-to-high-end sedan, which may bear the name Baojun Xiangjing. The teasers leading up to CES confirmed the buzz, showcasing both the pure electric and plug-in hybrid variants of the vehicle.
The pure electric version flaunts a sleek front design with a closed upper section accompanied by a large mesh grille, projecting both elegance and modernity. For the plug-in hybrid variant, the front styling aligns with current trends, featuring long, narrow headlights and similar grille styling, alluding to power and efficiency.
Side views of the new model highlight a lively design, integrating a sloping roofline and trendy hidden door handles. Meanwhile, the rear maintains simplicity with cross-tail lights, ensuring the vehicle feels cohesive and stylish from all angles.
Regarding dimensions, the vehicle measures 5005 mm in length, 1900 mm wide, and 1490 mm high, with a wheelbase of 2900 mm. Notably, the pure electric variant's height slightly adjusts to 1505 mm, showcasing the vehicle's adaptability.
Power-wise, the pure electric model boasts a maximum power of 186 kW and utilizes lithium iron phosphate batteries. Comparatively, the hybrid model combines a 1.5T engine with electric motor support, producing 105 kW, also powered by lithium iron phosphate batteries.
"Our latest vehicle brings innovation and sustainability to the forefront of what we do," stated Baojun’s spokesperson at the event, as reported by BitAuto. This sentiment reflects the company’s active engagement with the demands of modern consumers who are increasingly leaning toward greener vehicle options.
Adding more detail about the design philosophy, the spokesperson remarked, "The new design reflects our commitment to modern aesthetics and advanced technology," indicating the extensive research and creativity behind the vehicle’s conceptualization.
These developments come amid growing competition within the electric vehicle market, where consumer expectations are constantly rising. The introduction of this new Baojun model may not only attract current customers but also lure new ones who prioritize tech-savvy and eco-friendly options.
With the automotive industry undergoing rapid changes, Baojun appears ready to step up, aiming to become a significant player not just locally but on the global stage as well. They seem to understand the need for speed, sustainability, and sophistication, as reflected through their latest launch at CES 2025.
Looking forward, this new electric vehicle may serve as the catalyst for Baojun’s future strategy, activating expansion and revolutionizing the brand's identity within the increasingly electric and autonomous vehicle markets.