In a vibrant push to enhance customer engagement, Bangkok Bank has teamed up with The Mall Group to launch an exciting new campaign aimed at retail customers. The initiative, dubbed "Bangkok Bank M Visa Shopventure," is designed to attract shoppers and boost spending in malls across Thailand.
Running from April 24 to May 29, 2025, this campaign offers enticing M Cash Coupons worth up to 6,000 baht for customers using the co-branded Bangkok Bank M Visa card. This partnership marks a significant step in Bangkok Bank's strategy to expand its reach and offer tailored financial experiences to retail consumers.
According to Chok, Assistant Vice President and Manager of Bangkok Bank's Credit Card Division, the bank's collaboration with The Mall Group aims to build on the success of the Bangkok Bank M Visa card, which has seen a remarkable 150% growth in usage since its launch. "We are dedicated to understanding our customers' behaviors and spending patterns, especially in shopping malls, which constitute a major portion of card usage," Chok stated.
The campaign is not just about offering coupons; it also includes a variety of promotions designed to enhance the shopping experience. For instance, on May 1, 2025, known as May Day Special, customers who spend 1,000 baht or more will receive an additional 1,000 M Points. Furthermore, those who accumulate 40,000 baht in spending at participating malls will receive an LG PuriCare Aero Furniture worth 14,900 baht.
Additionally, Bangkok Bank is offering a 0% installment plan for 10 months on purchases made with the Bangkok Bank M Visa card. This flexible payment option is expected to encourage more customers to take advantage of the promotions available during the campaign period.
Woralak Tulaporn, Chief Marketing Officer of The Mall Group, emphasized the importance of this collaboration in stimulating Thailand's economy, particularly in the retail sector. With an estimated 36 million international tourists expected to visit Thailand in 2025, generating over 1.69 trillion baht in revenue, the partnership aims to create a lively shopping atmosphere that instills confidence in both local and foreign consumers.
The campaign also features a concert event titled "Bangkok Bank M The 1st Anniversary Legendary Concert," scheduled for April 27, 2025, at the MCC Hall in The Mall Life Store Ngamwongwan. The concert will showcase popular artists such as Tor Saksit, Mariam Grey, and Ben Chalatit, further enhancing the excitement surrounding the campaign.
Moreover, the partnership between Bangkok Bank and The Mall Group is set to extend beyond this campaign, with plans to explore new co-branded product offerings, including prepaid cards aimed at international tourists, particularly from China. This strategic move is in response to the growing demand for tailored financial products that cater to the needs of diverse customer segments.
As the campaign unfolds, it aims to not only drive sales within The Mall Group's extensive shopping network but also to forge stronger connections with customers through innovative financial solutions. The comprehensive strategy reflects a commitment to enhancing customer experience and satisfaction, positioning both Bangkok Bank and The Mall Group as key players in Thailand's retail landscape.
In summary, the "Bangkok Bank M Visa Shopventure" campaign represents a significant collaboration between Bangkok Bank and The Mall Group, designed to stimulate consumer spending while providing valuable rewards to cardholders. With its array of promotions and events, the campaign is poised to create a buzz in the retail sector, making it an exciting time for shoppers in Thailand.
