On March 17, 2025, Bandai's CreerBeaute brand is set to launch its latest product, the "Pon de Couleur Sanrio Characters Yumemiru Angel Design Multi Color Balm." This innovative beauty balm will be available at various character specialty stores, Village Vanguard, and gashapon vending machines across Japan. With its unique closed package design, customers can look forward to the thrill of surprise—unrevealed characters and colors until they make their purchase!
The thematic concept behind Pon de Couleur resonates with the inspiring phrase, "Let's meet new colors!" This catchphrase encapsulates the essence of the product line, inviting users to discover shades they might not otherwise have chosen. Designed for adults, this line emphasizes practical yet enjoyable makeup experiences, balancing sophistication with delight.
The Pon de Couleur balm is not just beautiful; it's also versatile. Users can apply the balm as eye color, cheek color, or lip color—making it perfect for on-the-go beauty routines. Each balm contains shimmery pearl components for added vibrancy, providing users with dazzling looks whether for day or night. The accompanying colors include:
- Hello Kitty: Apple Red
- Cinnamoroll: Sky Soda
- My Melody: Pearl Peach
- Kuromi: Shiny Grape
- Pompompurin: Pine Gold
This charming product will retail for 550 yen (including tax) at variety stores and for 500 yen at gashapon vending machines. The product's compact size—approximately 42mm in diameter and 12mm thick—makes it easy to carry for touch-ups or everyday use.
Manufactured primarily in mainland China, the multi-color balm reflects Bandai’s commitment to quality and the artistry of the beloved Sanrio characters, known worldwide for their cute designs and nostalgic value. The product exemplifies Bandai's strategy of merging character merchandising with high-quality cosmetics.
Overall, the Pon de Couleur Sanrio Characters Yumemiru Angel Design Multi Color Balm embodies the charm of childhood characters paired with adult cosmetics' sophistication. The product is expected to capture the hearts not only of children but also of adults seeking fun ways to express themselves through color.
With the launch of this product, Bandai continues to innovate within the beauty industry, creating cosmetics where the experience is as meaningful as the result. The delight of using makeup reflective of beloved characters serves to uplift spirits, especially on tough days.
Reflecting on Bandai’s objective with CreerBeaute, the brand wants users to feel happy with their makeup, transforming everyday moments—whether it’s getting ready for work or refreshing post-activity. The Pon de Couleur invites everyone to embrace vibrant colors and the joy of self-expression through makeup.
Overall, fans of both cosmetics and Sanrio will not want to miss this enchanting collection, which promises to deliver both quality and joy.