Bad Idea Comics has set the comic book industry abuzz with its astonishing announcement of 655,000 pre-orders for the highly anticipated Planet Death #0. This remarkable achievement marks the largest selling independent comic book since 1992, surpassing the previous record held by Boom Studios' Brzrkr, co-created by Keanu Reeves, which recorded 650,000 copies, including its second printing.
Scheduled for release on April 30, 2025, Planet Death #0, co-created by renowned screenwriter Derek Kolstad—known for his work on the iconic John Wick franchise—has left comic retailers and fans alike eager for its arrival on store shelves. Bad Idea’s CEO and Chief Creative Officer, Dinesh Shamdasani, expressed his appreciation for the overwhelming response, stating, "We're absolutely blown away and frankly humbled by the massive response to PLANET DEATH. Until now, the only way fans have been able to get our comics has been exclusively through 250 BAD IDEA Destination Stores." He also noted the significance of the launch, calling it "a clear signal" of the demand for their unique storytelling.
The comic is uniquely packaged for retailers, being offered in discounted bundles of 25 for $7.50 each, making it more accessible compared to typical Free Comic Book Day offerings, which will occur just days after the comic’s release on May 3, 2025. Bad Idea is broadening its distribution network through Lunar Distribution, moving from exclusive sales within limited stores to wider availability across all comic shops. This strategic expansion is seen as pivotal for the company, as they seek to capitalize on the interest generated from their blockbuster title.
The narrative of Planet Death immerses readers in a thrilling sci-fi adventure. It follows Corporal Scott and his battalion as they initiate what seems to be an impossible mission on a brutal, frozen planet. Despite initial confidence, Scott's battalion is swiftly wiped out, leaving him as the sole survivor. Against formidable alien forces, he must undertake the perilous task of destroying the enemy's weapon and finding his way home. This gripping story, told through the exceptional talents of Kolstad, co-writer Robert Venditti, artist Tomás Giorello, and colorist Dave Stewart, promises to hold readers on the edge of their seats. Shamdasani emphasized the collaborative effort, noting, "We couldn't be prouder of the amazing story Derek, Rob, Tomás and Dave have put together and can't wait for the world to see it."
Beyond the numbers, the marketing strategy for Planet Death has brought fresh excitement. The company has partnered with Legacy Effects, known for its work on major film projects such as Iron Man and Alien Romulus. They are producing a 6-foot-tall hero quality armor display, which will tour various comic book stores and conventions. This promotional effort aims to immerse fans visually even if they are still awaiting the comic's arrival.
Bad Idea continues to innovate and capture the comic book market's heart. With Planet Death at the forefront, they are launching several other projects this year, including Ordained, Cul-De-Sac, Survive, Save Now, and Habitat, all of which are poised to build on their unprecedented momentum. Venditti noted, "The reception to Planet Death has been nothing short of amazing, and I couldn't be more thrilled. But make no mistake—this is just the opening shot in a year packed with BAD IDEA projects I'm incredibly proud of."
Founded just four years ago, Bad Idea has quickly risen to prominence, disrupting the comic book industry with high-quality storytelling and innovative distribution models. Their success demonstrates the power of fan engagement and effective marketing strategies. With unprecedented sales numbers and exciting new titles on the horizon, Bad Idea is proving to be more than just another comic publisher; it’s redefining the industry standard with its commitment to excellence.
The excitement surrounding Planet Death reflects the potential of independent comics to compete with larger publishers. The strong sales numbers not only highlight consumer demand but also suggest the growing trend of increasing market share by independent publishers. With comic shops across the country preparing to showcase the title on Free Comic Book Day, the anticipation continues to build. Retailers are preparing for what they hope will be one of the most successful launch days for independent comics.
Fans of the genre can look forward to April 30, 2025, when Planet Death #0 arrives amid much fanfare. The thrill of following one man's impossible mission against alien odds is expected to resonate deeply within the comic reading community. Bad Idea’s dedication to delivering top-notch comics through talented creators like Kolstad points to their bright future.