Nothing comes between Bad Bunny and his Calvins. The Grammy Award-winning artist starred in Calvin Klein’s Spring 2025 campaign wearing the brand’s Icon Cotton Stretch underwear, marking his first campaign with the brand. The campaign, directed and photographed by Mario Sorrenti, presents Bad Bunny in a bold, immersive setting that highlights his natural confidence and sensuality. Set to his hit song “EoO”, the visuals strip him down to his most authentic self, emphasizing his commanding presence.
“This has been in the works for some time now, seeing it finally come to life has been gratifying,” said Bad Bunny. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
The campaign highlights updates to the brand’s Icon Cotton Stretch underwear. Available in a variety of cuts and coverage, the signature garment features enhanced shape retention, a contour pouch, and a stitch-free Infinity Bond waistband. The Spring 2025 campaign also includes a neutral selection of crewnecks, tank tops, and v-neck t-shirts. Customers can now move like Bad Bunny in underwear that evokes both comfort and confidence. The Icon Cotton Stretch collection is available online at calvinklein.com.
In his first campaign with Calvin Klein, Bad Bunny has turned heads, pushing the boundaries of fashion and self-expression. The Puerto Rican artist, known for his hit tracks and vibrant personality, showcases his sculpted physique and iconic tattoos in the new campaign that has quickly gone viral.
“This campaign represents a blend of my music and my fashion sense,” he noted. “I want to inspire others to embrace their individuality and express themselves freely.” The new collection’s underwear designs, alongside Bad Bunny's captivating visuals, are intended to resonate with fans seeking both style and comfort.
The campaign video, which features energetic visuals paired with Bad Bunny's catchy music, has attracted a wave of responses across social media. Many of his fans took to platforms like Instagram and Twitter to express their enthusiasm. One user commented, “I never thought I'd want to wear underwear this much until now!” Another quipped, “Bad Bunny just made me re-evaluate my wardrobe!”
Moreover, the campaign's launch isn't just about promoting a product; it's part of a larger narrative around self-confidence and authenticity. With an ever-growing fan base, Bad Bunny’s influence stretches far beyond music and into the realm of fashion, making waves globally and setting new trends.
As Calvin Klein stands at the forefront of modern fashion, they’re no strangers to groundbreaking partnerships. Bad Bunny joins a roster of high-profile names who have previously collaborated with the brand, including the likes of Jeremy Allen White and Michael B. Jordan, solidifying Calvin Klein's status in today’s competitive landscape.
Following the campaign’s debut, Calvin Klein has received an outpouring of support from their audience as well. Social media channels have been buzzing, with fans expressing gratitude for the collaboration that resonates culturally and artistically.
“Wow, thanks! Finally, you guys gave us Benito in Calvin Klein!” one excited viewer exclaimed in the comments of Bad Bunny’s campaign post. Another remarked, “Gracias Calvin, teamo!” reflecting the deep connection between the artist and his fan base.
Ultimately, Bad Bunny’s partnership with Calvin Klein showcases an evolution not only in fashion but in how celebrities interact with their fans through branding initiatives. As Bad Bunny believes, “Fashion is an extension of who you are, and it plays a crucial role in how you are perceived.” The integration of his art with fashion sends a powerful message to his audience: it's okay to be uniquely you.
With this campaign, Calvin Klein’s new Icon Cotton Stretch collection sets the stage for what’s to come in the fashion industry, highlighting the merge of personal expression and modern design. As consumers increasingly seek products that reflect their identities, innovations like these will surely influence future fashion trends.
