São Paulo, SP - The Town festival is gearing up for an electrifying second edition, set to take place on September 6, 7, 12, 13, and 14, 2025, at the Autódromo de Interlagos. This year’s lineup boasts an impressive array of artists, including the iconic Backstreet Boys, Colombian reggaeton sensation J Balvin, the beloved Brazilian band Jota Quest, and the powerful vocalist Iza.
The Backstreet Boys will headline the Skyline stage on September 12, promising a nostalgic performance filled with classic hits like “I Want It That Way” and “Everybody (Backstreet’s Back).” With a career spanning over three decades, the group has sold more than 130 million albums worldwide and continues to hold a special place in the hearts of fans across generations. Their upcoming album, “Millennium 2.0,” set for release in July 2025, aims to celebrate their legacy with remastered versions of their hits and new material.
On the same day, Jota Quest will open the Skyline stage, bringing their energetic pop-rock sound to the festival. Celebrating 25 years in the music industry, the band is known for hits such as “Dias Melhores” and “Só Hoje.” Their performance is expected to resonate with fans, combining nostalgia and vibrant energy.
As the festival progresses, the spotlight will shift to the September 14 lineup, where Iza will kick off the day’s events. Known for her powerful vocals and dynamic stage presence, Iza will perform tracks from her debut album “Dona de Mim” and her latest release, “Afrodhit.” Following her, J Balvin will take the stage, bringing his global hits like “Mi Gente” and “Ginza” to the audience. Recognized as a leading figure in the Latin music scene, Balvin’s performance is highly anticipated after a successful North American tour.
The Town festival aims to attract a diverse audience, with an expected turnout of 500,000 attendees over the five days. The event will feature more than 235 hours of live music, showcasing a variety of genres from rock to pop and reggaeton. Alongside the major acts, the festival will also host performances from renowned artists such as Katy Perry, Mariah Carey, and Jessie J, ensuring a rich musical experience for all attendees.
General ticket sales for The Town will commence on May 27, 2025, at 12 PM, exclusively through the Ticketmaster platform. Tickets will start at R$ 487.50 for half-price and R$ 975.00 for full price, with no convenience fee applied. Fans eager to secure their spots are encouraged to register on the Ticketmaster website ahead of time to streamline the purchasing process.
For those looking to get in early, a pre-sale for Itaú clients and The Town Club members will take place on May 20, 2025, also at 12 PM. The Town Card, an entry without a specific date, allows holders to select which day they wish to attend until May 26, 2025.
The festival's organizers are making significant improvements to the infrastructure compared to the previous edition, which saw overwhelming success in 2023, with tickets selling out in record time. This year, they are enhancing facilities, including more food and drink options, additional restrooms, and relaxation areas, to ensure a comfortable experience for the expected 100,000 visitors each day.
In addition to the main acts, The Town will feature various stages, including The One, Factory, and São Paulo Square, each dedicated to different musical genres. The Skyline stage will remain the focal point, while a new addition, The Tower Experience, promises to be a highlight with its 25-meter structure designed for immersive performances, including orchestral and DJ sets.
The Town festival, launched in 2023, quickly established itself as one of the largest cultural events in Latin America, drawing massive crowds and featuring a diverse lineup. The inaugural event attracted 500,000 attendees, showcasing a blend of international stars and local talent. With the confirmation of Backstreet Boys, J Balvin, Jota Quest, and Iza, the anticipation for the 2025 edition is palpable, as fans eagerly await further announcements of additional artists.
As the excitement builds, social media is buzzing with hashtags like #TheTown2025, reflecting fans’ enthusiasm for the upcoming festival. Many are strategizing on how to secure tickets, eager to witness the unforgettable performances that will unfold over the five days of music and celebration.
The Town festival not only highlights international stars but also emphasizes the importance of Brazilian music, creating a platform for local artists to shine alongside global icons. This year’s lineup is a testament to the festival’s commitment to diversity and inclusivity in music, promising an unforgettable experience for all attendees.
With a rich history of memorable performances and a reputation for high-quality production, The Town is set to solidify its place as a premier event in the global music festival circuit. As fans prepare for the festival, the countdown to September is on, with the promise of unforgettable moments and memories to be made.
