Hoa Minzy's latest music video, "Bac Bling," has taken the Vietnamese music scene by storm, achieving remarkable success shortly after its release on March 2, 2025. Within just one day, the video soared to number one on YouTube's trending charts, garnering over 5 million views. This rapid rise has led many to wonder what factors contributed to this triumph for Hoa Minzy.
The standout aspect of "Bac Bling" is its focus on traditional cultural themes, which are increasingly rare in today’s pop music market dominated by love songs from younger artists. By choosing to highlight her roots and the cultural richness of Bắc Ninh, the place she was born and raised, Hoa Minzy has captured the attention of diverse audiences. The song's melody draws heavily from Quan họ folk music, typical of the Bắc Ninh region. Producer Masew skillfully blends traditional tunes with contemporary rap and electronic beats, creating a fresh soundscape. This fusion of old and new has been the hallmark of Hoa Minzy's artistic identity since earlier hits like "Kén Cá Chọn Canh" and "Thị Mầu."
Visually, the music video is rich with authentic representations of the rural landscapes and cultural heritage of Bắc Ninh. From traditional conical hats and four-panel dresses to ancient temples and lively festivals, every frame serves as a vivid portrayal of her homeland. To achieve this level of quality, Hoa Minzy spent over a year ensuring every detail shone, inviting viewers to experience the true essence of her cultural roots.
Another notable element contributing to the video's success is the involvement of local community members. Instead of collaborating with current pop stars, Hoa Minzy brought together her fellow Bắc Ninh natives, including renowned artist Xuân Hinh and musician Tuấn Cry. The music video features around 300 local volunteers, from seniors to children, who participated enthusiastically, contributing significantly to the sense of locality and authenticity represented throughout the project.
Enthusiasm for "Bac Bling" extends beyond its music, as the local community rallied to support its launch. Many residents of Lạc Xá and Quế Tân, the villages highlighted in the video, worked tirelessly to help create and promote the film. Local leaders like Ông Hà Văn Chuyền expressed their pride, stating, "Chúng tôi rất phấn khởi và tự hào vì quê hương có một người con thành đạt, nổi tiếng." The heartfelt support from the community and the vibrant inclusion of their cultural elements resonate deeply with audiences, creating widespread appreciation and excitement.
On the day of the launch, the singer organized her press event at the local community center, transforming it from merely another promotional event to a communal celebration. Villagers eagerly gathered to praise the new video, take part in performances, and share their joy. The excitement was palpable, with many staying up late to watch the video’s views soar and to aid its ascent up the charts. Thailand Northeastern news recorded, "Bà con không ngủ cày view đưa MV lên top 1," showcasing the local commitment to supporting their own.
Aside from the local involvement, "Bac Bling" also engages with broader cultural trends, similar to other artists like Phương Mỹ Chi, who have gained attention for their songs inspired by literary works appealing to younger generations. This strategic direction signals not just the potential for this song to perform well at award ceremonies but also paves the way for Hua Minzy’s future projects geared toward preserving and promoting traditional values and aesthetics.
Directing the video, Nhu Đặng highlights the significance of the material at hand, stating, "Bắc Ninh là một vùng đất quá dồi dào chất liệu." He emphasizes the desire to blend traditional scenes with contemporary music, resulting in something visually beautiful and thematically rich. Despite the constraints of time and length, he confidently notes, "Bắc Bling là sản phẩm hình ảnh đẹp và chỉn chu nhất mà tôi từng thực hiện."
Enthusiasts and critics alike are already anticipating the song's impacts on Vietnamese culture and potential recognition at forthcoming music award ceremonies. With the cultural treasures showcased through this modern lens, there’s no doubt Hoa Minzy will capture even more hearts as she continues her artistic endeavors. Observers are eager to see how she will evolve her musical style and perhaps build on the success of "Bac Bling," which together with traditional values resonates strongly with today’s youth.