AW Rostamani has officially launched an eye-catching out-of-home (OOH) advertising campaign throughout Dubai, Sharjah, and Ajman to promote special Ramadan offers for Nissan vehicles. This campaign aims to attract potential customers during the holy month of Ramadan, which is a festive and spiritually significant time for millions.
The promotional activities began during the second week of March 2025 and utilize digital screens and lamppost advertisements. The visuals have been designed with a dark background, providing a sophisticated backdrop that enhances the appeal of the advertisements.
The Nissan logo is prominently displayed in the upper left corner of the digital screens, ensuring strong brand recognition. Clear messaging captures the essence of the promotion, with the phrase "MAKE THIS RAMADAN SPECIAL" presented in an elegant white font. The campaign's key financial offer, "0% INTEREST FOR 5 YEARS," aims to highlight the attractive financing options available during this festive time.
The visuals showcase a sleek Nissan Pathfinder, which embodies the vehicle's design and features. As a nod to the Ramadan context, a crescent moon is thoughtfully incorporated into the design, emphasizing the cultural relevance of the campaign.
In addition to the financial offerings detailed in bold text, the campaign includes significant promises such as a "5 YEARS WARRANTY" and a "3 YEARS SERVICE PACKAGE." These features are thoughtfully positioned in distinct boxes, making them easy to spot for potential buyers.
The use of promotional messaging that resonates with the essence of Ramadan reflects AW Rostamani’s understanding of the market and cultural sensitivities. The incorporation of various visual elements such as dark backgrounds and clear typography helps convey the campaign's intention while ensuring the Nissan and AWRostamani logos are easily recognizable.
This campaign is not solely about sales; it serves to reinforce community values during Ramadan. As families gather and celebrate, promotions like these resonate deeply with consumers, intertwining commerce and cultural tradition.
As Ramadan approaches its end, thoughts turn to Eid-ul-Fitr, a major religious holiday marking the conclusion of the fasting month. Eid-ul-Fitr will be celebrated on either March 30 or March 31, 2025, depending on the sighting of the moon, bringing more significance to AW Rostamani's timely promotional efforts.
In preparations for Eid, which involves family reunions and community gatherings, public holidays are recognized across the Middle East. In the UAE, for instance, a confirmed three-day holiday is in place from Shawwal 1 to 3, with an additional day off if Ramadan lasts for the complete 30 days. Similarly, Kuwait offers a three-day holiday if Eid falls on March 30, extending to a nine-day break if it occurs on March 31.
The importance of Eid and the festivities surrounding it cannot be overstated. This year, Saudi Arabia will observe a four-day break from March 30 to April 2, allowing families to come together after a month of fasting. Such incentives and community values make promotions like the one from AW Rostamani particularly significant, as they provide financial encouragement to families who may be looking to purchase new vehicles in celebration.
Eid-ul-Fitr is characterized by festive meals, communal prayers, and the exchange of gifts, known as Eidi. Indeed, this celebration reflects core values of gratitude, generosity, and unity among Muslims. From grand feasts to prayers at local mosques, every aspect of Eid encapsulates the warmth of togetherness.
The Ramadan and Eid periods are not just significant for spiritual reflection, but they are critical times for brands to connect with their customers. With thoughtful campaigns, businesses like AW Rostamani can align their messaging with cultural values, demonstrating their commitment to understanding and engaging their consumer base.
As communities prepare for the joyous festivities of Eid, AW Rostamani’s campaign serves as a reminder of the importance of celebrating with loved ones, and how brands can play an active role in the community during significant times like Ramadan and Eid.
