AutoBacs Seven Co., Ltd. has announced the launch of the "Japan National Drive Campaign 2025," running from March 20, 2025, to September 30, 2025. This initiative is designed to encourage tourism and enhance regional engagement across the nation.
The campaign invites drivers to experience the beauty and culture of Japan by visiting various tourist attractions. Participants must download the MOBILA app, register as members, and enter the campaign, which features approximately 2,000 designated spots including service areas, roadside stations, and popular tourist destinations. By checking in at these locations, drivers can accumulate points that bring rewards and a sense of competition.
According to a spokesperson from AutoBacs, "This campaign aims to make driving more enjoyable while also supporting regional attractions." This reflects the company’s commitment to not just promoting its services, but also enhancing the overall travel and driving experience for all participants.
Through the MOBILA app, participants will receive real-time updates on their point status, which can be tracked by various categories such as overall standings, regional achievements, and best spots. The app makes it easier for users to plan their routes creatively, adding to the fun of the driving journey.
The prizes at stake are quite enticing. Among the rewards, participants can win JTB travel vouchers worth up to 100,000 yen, Bridgestone tire sets, and advanced drive recorders. For those who collect at least 300 points, the first 10,000 participants will also receive a Coke ON drink ticket as a token of appreciation for their engagement.
Notably, the prizes include: four winners of 100,000 yen JTB travel vouchers, four winners of 50,000 yen JTB vouchers, one Bridgestone REGNO tire set, three Comtec 2-camera drive recorders, and local catalog gifts worth 10,000 yen for 14 winners.
This campaign fosters a spirit of exploration among participants as they drive through scenic routes and engage with local communities. By visiting these checkpoints, drivers can not only win prizes but feel a deeper connection to the regions they travel through.
The collaboration with organizations such as Nexco East Group, Central Japan Expressway Company, Western Japan Highway Services, and the nationwide roadside station council contributes to the campaign's comprehensive reach. It links various entities to broaden the impact, helping to invigorate local economies through tourism and sight-seeing.
AutoBacs aims to make this experience not only rewarding through prizes but also enriching in terms of the experiences that participants will gain by visiting historical sites and natural wonders.
The Japan National Drive Campaign 2025 is not just a chance to drive across the beautiful landscapes of Japan; it’s an opportunity to discover and appreciate the charms of the country. Those planning a long-distance adventure will find this campaign especially appealing, allowing them to create lasting memories and experiences.
As the end date of September 30, 2025, approaches, it remains to be seen how many enthusiasts will take part in this extensive drive campaign. With the word spread about the prizes and regional tourism revitalization, this initiative is set to be a significant hit among car lovers and travel aficionados alike.
