Austria is set to dramatically increase its deposit on glass bottles, marking the first change to the bottle deposit system for beer bottles after more than 40 years. Starting February 2, 2025, the deposit on reusable 0.5-liter beer bottles will rise from 9 cents to 20 cents, according to the Austrian Brewery Association. This initiative is part of the government's ambitious plan to boost the recycling rate of glass bottles from the current 70% to 90% by 2027.
This increase was prompted by a noticeable decline in the return rate of glass bottles, which many beer bottles now find themselves ending up as general waste rather than being recycled. Karl Schwarz, president of the Austrian Brewery Association, voiced concern about the situation, stating, “The return mentality has declined significantly, resulting in many bottles ending up as contaminated glass rather than being processed back through our reusable system.”
Florian Berger, the association's managing director, elaborated on the ecological motivation behind the new measures, emphasizing the need to shorten return intervals. He reasoned, “With improved return rates for reusable glass bottles, less new glass will need to be produced, thereby saving energy and protecting resources.” This is especially relevant for beer bottles, which comprise 90% of the affected containers.
The increase will also affect the overall cost of purchasing beer. A typical crate containing 20 bottles will see the deposit rise to 7 euros. This cost breakdown includes 4 euros for the bottles themselves and 3 euros for the crate. According to Schwarz, “Consumers have no disadvantages from this adjustment; they are merely encouraged to appreciate glass and return it to the system.”
This upcoming change to Austria's deposit system appears to be part of broader recycling efforts seen throughout Europe. Germany, for example, has successfully achieved high recycling rates—reportedly around 98%—for bottles over the past two decades. The German beverage industry remains watchful of Austria's developments as the two countries evaluate their recycling strategies.
With the new measures taking effect on February 2, there are concerns from the beverage industry about consumer response. The timing of the announcement was seen as urgent, as there were fears consumers might stockpile beer to avoid the higher deposit. The Austrian government is working diligently to mitigate any adverse effects this might have on purchase behaviors and recycling practices.
Austrian brewers had previously estimated the financial impact of this change. The cost of producing new glass bottles is significantly high, and as Schwarz noted, “Producing new bottles not only adds to our operational costs but also has detrimental environmental effects.” With glass bottles capable of being reused as many as 40 times, their effective management is pivotal for both economic and ecological sustainability.
Consumers have shown varied reactions to the new deposit policy. Some understand the necessity of the increased deposit, acknowledging the environmental impacts of inadequate recycling systems. Others, on the other hand, express concern over higher costs associated with their favorite drinks.
The impact of high bottle returns rates extends beyond environmental benefits; it also reduces the financial strain on breweries and soft drink producers. Because many bottles are not being returned, newer, more costly bottles have to be manufactured. The brewing association emphasizes the importance of consumer involvement, with Schwarz reiteriting, “We must appreciate glass and understand its worth as part of our circular economy.”
Austria's ambitious recycling goals represent efforts to combat pollution and conserve resources. This increase in deposit amounts serves as both a challenge and opportunity for consumers and businesses alike. If successful, the program is expected to significantly lower the volume of glass waste generated throughout the country.
Considering this significant policy shift, Austria's hope is to inspire similar changes across Europe, promoting responsible recycling habits and fostering more sustainable beverage consumption. The need for effective transition and strong consumer support is evident as the deadline approaches.
With just days left until the new deposit system rolls out, the emphasis remains on encouraging responsible behaviors toward glass use and disposal. It's clear the government and the brewing industry are working together not only to update policies but also to instill a sense of responsibility among consumers for environmental stewardship.