Audi Korea, led by CEO Steve Kloty, is celebrating the launch of 'The New Q6 e-tron' with an exciting test drive event called 'Audi Experience The Q6 e-tron Drive'. This event will take place every weekend throughout April 2025 at Audi dealerships across the nation.
Starting from the first weekend of April, the test drive event aims to provide customers the opportunity to experience Audi's latest premium all-electric SUV, 'The New Q6 e-tron'. The event is designed to engage potential buyers and enthusiasts alike, allowing them to get behind the wheel of this innovative vehicle.
In a noteworthy collaboration, eight selected dealerships, including those located in Dosan-daero, Ilsan, Songdo, Daejeon, and Gwangju, will partner with Cafe Section to offer a unique dessert and coffee pairing experience. This experience is inspired by elements of nature—specifically, 'forest, snow, soil, and water'—and aims to enhance the overall customer experience during the test drives.
Visitors to these dealerships will not only have the chance to test drive the 'The New Q6 e-tron' but will also enjoy dessert pairings that reflect Audi's commitment to sustainability. This initiative aligns with Audi's vision of promoting a sustainable premium lifestyle, allowing customers to savor the flavors of nature while exploring the capabilities of their new electric SUV.
In addition to the test drives, Audi Korea has planned a variety of engaging programs and gifts for participants at each dealership. Customers interested in the event can inquire for more details at their nearest Audi official dealership.
'The New Q6 e-tron' is a groundbreaking vehicle, being the first mass-produced model to incorporate the Premium Platform Electric (PPE) technology. This advanced platform features a new electric architecture that enhances battery performance and charging efficiency, delivering dynamic driving performance that is expected from a premium all-electric SUV.
The vehicle's design showcases a robust SUV style, perfectly embodying Audi's unique aesthetic for electric cars. With a sleek interior design and cutting-edge technologies, 'The New Q6 e-tron' sets a new standard for electric mobility.
Moreover, the vehicle has received recognition for its safety, achieving a 5-star rating in the Euro NCAP test. This rating confirms that 'The New Q6 e-tron' is among the safest vehicles in all tested categories, providing peace of mind for drivers and passengers alike.
As part of the promotional activities during April, Audi Korea will also reward six customers participating in the test drives with a 'Q6 e-tron 1:18 model car'. Additionally, three customers who finalize their vehicle purchases by the end of May 2025 will be entered into a lottery to win one of several exciting prizes: a Tuffle Duck Premium Wine Subscription for one year, a Walkerhill Hotel Membership for one year, or a convenience package containing eight types of Audi car accessories.
Through these initiatives, Audi Korea aims to deepen customer engagement and provide more opportunities for individuals to experience their vehicles firsthand. The company is committed to expanding its reach through various tailored events that allow customers to connect with Audi's premium services and brand values.
The launch of 'The New Q6 e-tron' and the accompanying test drive event reflect Audi's dedication to innovation and sustainability in the automotive industry. As electric vehicles continue to gain popularity, Audi is positioning itself as a leader in this transition, offering products that not only meet the needs of modern consumers but also contribute positively to the environment.
In a market that increasingly values sustainability, Audi's efforts to promote its new electric SUV through engaging experiences and customer-oriented events are likely to resonate well with potential buyers. The 'Audi Experience The Q6 e-tron Drive' is set to be a significant highlight in Audi Korea's calendar, drawing in car enthusiasts and environmentally conscious consumers alike.
As the automotive landscape evolves, Audi's commitment to delivering high-quality electric vehicles, combined with exceptional customer experiences, positions the brand for continued success in the premium segment.
