In a series of exciting promotions aimed at enhancing customer engagement, au PAY has announced various campaigns designed to incentivize spending, ranging from cash-back rewards to lotteries for enticing prizes. These campaigns, set to run in different locations across Japan, provide consumers an opportunity to earn substantial rewards while enjoying their shopping experience.
The first campaign is based in Miyakojima City, where customers can win up to 10,000 Ponta points when they make a purchase of 500 yen or more using au PAY (code payment) between April 1 and April 30, 2025. This promotion is sure to reel in participants, considering that the rewards include: ten lucky winners of the first prize, a whopping 10,000 Ponta points each; 200 second prize winners receiving 500 Ponta points; and 3,000 third prize winners taking home 100 Ponta points each. Notably, the more transactions a customer makes, the higher their chances of winning. This means, potentially, a customer could increase their odds of winning significantly by making multiple purchases throughout the promotional period.
Additionally, starting from March 17 until April 30, 2025, the popular dining chain Torikizoku is also introducing a similar lottery. Customers who spend a total of 2,500 yen or more at designated locations while using au PAY will have the chance to win exciting rewards. Here, too, the first prize features an enticing 10,000 Ponta points, while 30 lucky winners will claim a second prize of 5,000 points each, and 500 third prize winners will each receive 370 points. To encourage higher spending, the odds of winning increase significantly for those who opt for multiple transactions – five times more for two transactions and ten times more for three.
Another remarkable promotion is taking place in Kirishima City, Kagoshima Prefecture, where customers can enjoy a kickback of up to 20% when using au PAY from March 17 to May 31, 2025. Subject to a ceiling of 1,000 yen in tax expection per transaction and a total limit of 4,000 yen during the campaign period, this incentive is tailored to drive usage of the cashless payment service.
Moreover, au PAY's 'Chance! Campaign Round 2,' which will proceed from March 1 to April 30, 2025, offers customers the opportunity to win Ponta points through a simple purchase. Any user making a purchase of 200 yen or more at designated locations during this period can enter a lottery for a shot at winning up to 2,000 Ponta points, with the first place prize offering 2,000 points to 1,000 lucky individuals. Additional prizes include 1,500 points for 3,000 participants and 1,000 points for 14,000 winners. Moreover, membership in the Ponta Pass program increases the odds of winning, as they stand to win a staggering 10,000 points.
For those looking for an additional opportunity, au PAY users can also engage in a monthly lottery by visiting Air Pay participating stores. Beginning on December 2, 2024, and running through April 30, 2025, customers are encouraged to make purchases totaling 3,000 yen at Air Pay participating stores. Prizes from this lottery are substantial, with opportunities to win 10,000 points for 100 winners, and other smaller prizes distributed down to 100 points for 2,000 lucky participants. The chance of winning multiplies even more with larger purchases, where spending between 5,000 and 9,999 yen triples the odds, and purchasing over 10,000 yen increases them tenfold.
These promotions are reflective of France's encouraging trend in supporting local businesses and fostering a competitive marketplace. By facilitating more inclusive access to rewards and driving engagement with cashless payment platforms, au PAY is contributing to a robust retail environment where both consumers and businesses can truly benefit.
In summary, the effect of these actions from au PAY not only incentivizes customers to utilize their services but also significantly enhances their shopping experience. The blend of rewards, lotteries, and cash-back schemes presents a win-win situation for both the company and its customers. It’s an enticing opportunity for consumers to make the most of their spending while enjoying greater chances of winning fantastic rewards.
