Atletico Madrid is once again capturing hearts this Christmas season with their latest campaign focused on animal adoption. The renowned football club has dedicated its traditional holiday video to the poignant stories of two dogs, Comandante and Cartón, who embody loyalty and companionship, drawing attention to the importance of providing homeless pets with loving homes.
This year’s initiative, titled “Comandante and Cartón,” tells the emotional tale of two dogs residing at a shelter. The film showcases the essence of loyalty, depicting Comandante, the veteran, who seeks to make the recent arrival, Cartón, feel at home. While the campaign centers around the bond between the two dogs, its underlying message truly resonates: it’s about giving animals who have suffered from mistreatment or abandonment a second chance.
According to the Atletico Madrid team, “The real victory lies in acts born from the heart.” This sentiment establishes the core message of the campaign, asserting the club's dedication not only to football but also to fostering compassion and responsibility within the community.
The production, developed collaboratively with the advertising agency Sra. Rushmore, taps deeply on emotional strings—a hallmark of their longstanding partnership. The video highlights the challenges both dogs face at the shelter and culminates with Cartón's struggle as he attempts to ease his transition with Comandante's help and wisdom.
Significantly, the story takes on dramatic tension when Comandante resorts to feigning injury to avoid leaving Cartón behind when the possibility of adoption arises. This moment grippingly encapsulates the adage: “Loyalty is a decision of the soul.” The message they aim to communicate is clear—loyalty prevails beyond any festive gesture; it reflects the essence of commitment to our furry companions.
Accompanying the heartwarming video is the creation of the website, comandanteycarton.com, which provides information about the dogs available for adoption from various shelters. This initiative allows potential adopters to connect directly with animal welfare organizations, making it easier for families to welcome new members.
“Many Comandante and Cartóns are waiting for families,” the club emphasizes, underlining the urgency of their campaign. Adopting isn’t merely about the holiday spirit; it establishes lasting commitments to these animals.
With this campaign, Atletico Madrid aims to inspire fans and the broader community to recognize the importance of animal welfare during the festive season. The club encourages everyone to give these animals the opportunity they deserve, promising unconditional love and loyalty as they transition to their forever homes.
“Give them a chance, and they will repay you with unconditional love forever,” is the call to action articulated by the club throughout their outreach activities. By advocating for responsible pet ownership, Atletico Madrid touches on values of loyalty and compassion—cornerstones of not just football but of society as well.
Every year, Atletico Madrid’s holiday message resonates beyond the pitch, and this year's campaign, highlighting animal adoption, continues this cherished tradition. The club urges fans to visit their official channels to witness the full video and join the cause, emphasizing the power of community involvement during the Christmas season.
