Atlanta Medicares Company Limited, a prominent importer and distributor of premium dietary supplements, is making significant strides in the health market. With over 18 years of experience, the company recently launched a new line of effervescent vitamin supplements designed to meet the health needs of modern consumers. The new products, featuring three formulas—Quercetin+, Cyncobal, and Physocal—were unveiled at the event titled "ATLANTA – Unlock Your Everyday Power." This innovative approach aims to cater to health-conscious individuals seeking effective and convenient health solutions.
The dietary supplement market in Thailand is booming, valued at approximately 77,790 million baht in 2024, reflecting a 7.9% growth from the previous year. This growth is driven by a rising health awareness among consumers and the recovery of the medical tourism industry. Looking ahead, the market is projected to expand further by 10-15% in 2025, potentially reaching a total value of 100,000 million baht. Factors contributing to this growth include a shift towards Lifestyle Medicine, which emphasizes health promotion and disease prevention, particularly in the wake of the Covid-19 pandemic.
Supadech Amnuaysakul, the CEO of Atlanta Medicares, highlighted the company's focus on the effervescent tablet market, which is gaining popularity due to its convenience and rapid absorption of nutrients. He stated, "We see an opportunity in the effervescent market in Thailand, which remains underdeveloped and has high growth potential. Consumers are increasingly health-conscious and looking for dietary supplements that enhance immunity and support overall well-being. Our target audience includes young professionals, athletes, and seniors who desire convenient products with clear results."
The new effervescent vitamin supplements are developed in collaboration with medical professionals and utilize premium ingredients sourced from leading global producers. The manufacturing standards adhere to those of international pharmaceutical factories in Germany, ensuring high quality and efficacy. The company aims to establish a strong online presence to enhance accessibility and engage directly with consumers through educational initiatives led by healthcare professionals.
In 2023-2024, Atlanta Medicares reported sales reaching approximately 3,000 million baht, driven by continuous business expansion and innovation. The company plans to invest in research and development to create new ingredients that meet the evolving needs of the wellness market. Furthermore, it aims to enhance product distribution channels domestically and internationally, including popular online platforms like Lazada, Shopee, TikTok Shop, Facebook, and LINE OA.
Looking ahead to 2025, Atlanta Medicares has set ambitious growth targets, aiming for a 20% increase overall and at least a 15% growth in the effervescent dietary supplement segment. The company is committed to raising brand awareness and expanding its customer base through targeted marketing campaigns that resonate with the lifestyle of modern consumers.
In addition to the launch of the new products, the company is positioning itself as a leader in the health supplement market by leveraging its extensive experience in pharmaceuticals and healthcare. The goal is to become the premier choice for health-conscious consumers in Thailand and beyond, focusing on quality, innovation, and consumer trust.
Meanwhile, the Thai food industry is also making headlines as Garena Delta Force opened a Closed Beta Test for its mobile version exclusively on Android from March 27 to April 3, 2025, ahead of its full launch on April 22. In a related development, Grab is hosting the GrabThumbsUp Awards 2025, themed "The Power of Your Voice," which recognizes 60 outstanding restaurants based on user feedback. This initiative, in collaboration with the Ministry of Culture, aims to elevate Thai cuisine to an international level.
Sudawan Wangsukpichakosol, the Minister of Culture, emphasized the government's commitment to promoting Thai food and culture globally, stating, "Our ministry is ready to support the promotion of Thai food as a cultural asset that is accessible and well-received worldwide." This year marks the fourth edition of the GrabThumbsUp Awards, which honors restaurants that provide exceptional dining experiences, with a minimum rating of 4.6 from at least 100 reviews.
The awards will also feature special recognitions, including "Best Software User of the Year" awarded to Butterbear, a restaurant that has gained international acclaim. Other notable awards include "Best Thai Food Restaurant" to Achara Buraruk, and "Best Thai Food Trend Restaurant" to Khao-Sō-i for their innovative Khao Soi menu.
Among the standout restaurants recognized this year are Oh! Juice, which saw a remarkable 400% growth in just three months, and Ohkaju, celebrated for its commitment to sustainable business practices. The awards not only celebrate culinary excellence but also align with the government’s strategy to promote Thai culture and tourism through its rich culinary heritage.
As both Atlanta Medicares and Grab continue to innovate and expand their offerings, they are contributing to the growth of Thailand's health and culinary sectors, reflecting a broader trend of health consciousness and cultural pride among consumers.
