Ashton Hall, a fitness influencer and former college football player, has skyrocketed to viral fame with his outlandish morning routine, a captivating account that has significantly driven Google searches for Saratoga Spring Water. The routine, shared on Hall's Instagram account—which boasts an impressive 9 million followers—showcases an extravagant regimen that includes ice baths, bananas, and a peculiar relationship with a recognizable blue glass bottle of Saratoga water.
The video went viral over the weekend of March 22-23, 2025, when it was initially shared by a social media account on X called "Tips for Men". Hall's morning routine begins at the obscenely early hour of 3:52 a.m. and ends just after 9 a.m. His daily ritual features a bizarre mix of tasks that some have found humorously exaggerated and others, utterly ridiculous.
In his morning routine, Hall dunk his face in a bowl of ice water multiple times and rubs banana peels on his cheeks. This peculiar blend of activities has turned into a meme goldmine, engaging millions and prompting curiosity about Saratoga water, a brand previously flying under many radars.
After the video went viral on March 25, 2025, it resulted in a dramatic spike in Google searches for Saratoga water. The escalating interest has been magnified by humorous online discussions and memes circulating on platforms like X, where Hall's peculiar choices have endeared him to audiences, leading him to become both a figure of admiration and mockery.
"The fact that Saratoga Water plays a role in that is amazing," commented Kheri Tillman, the Chief Marketing Officer of Primo Brands, Saratoga's parent company, in an interview with Business Insider. Tillman explained that while Hall was not creating content as a marketing ploy for the water brand, the exposure has opened potential avenues for collaboration.
In a precise breakdown of Hall’s staggering routine, he reveals a carefully timed series of activities that cover everything from oral hygiene to workout regimens. After brushing his teeth at 3:54 a.m., Hall takes a glass of Saratoga water and steps out onto his balcony at 4:00 a.m. to engage in quick push-ups and reflect upon the still streets below, showcasing both his physique and lifestyle.
In the next few hours, Hall diligently drinks Saratoga water, meditates, journals about his goals, and follows up with multiple cold water immersions. Surprisingly, his routine has even generated a running dialogue online where both supporters and detractors share opinions on whether his over-the-top practices are beneficial or merely theatrical.
By 7:36 a.m., Hall can be seen diving into an outdoor pool and, shortly thereafter, he captures another moment that has become a meme: he arrives right back at his computer, now suited up, where an assistant presents him yet another bowl of ice water. He dunk his face once more, taking the absurdity to new entertaining heights.
Despite the peculiarities of his morning ritual, Hall’s commitment to health and fitness resonates with many. His Instagram snippets illustrate a day filled with hustle, during which he also juggles training and content creation, showcasing just how deeply ingrained fitness is in his lifestyle.
The stark contrast between his extravagant routine and the daily lives of average individuals has led to rich discussions on social media regarding the viability of such measures in real life. On X, Hall's morning routine video has been viewed 712 million times, captivating audiences worldwide. The vast popularity reaching both fans and critics has driven a deeper engagement with the concepts of wellness and discipline among fitness enthusiasts.
For Primo Brands, this unexpected publicity has much value. The company has seen a 10% growth in Instagram followers since the video dropped and at one point during the weekend, "Saratoga" climbed to become the No. 7 trending term on X.
As Hall's journey continues to capture the imaginations and laughter of many, one might question how this bizarre yet fascinating routine has managed to break the internet’s norms. While some see it as a lighthearted joke, others are inspired to scrutinize how much effort goes into maintaining such a disciplined lifestyle, questioning what is practical for most.
Indeed, Hall's bizarre routine reflects the extremes some influencers go to capture the public's attention. From social media virality to cultural commentary, the spectacle of Hall's morning practices has set a new benchmark in the world of fitness content creation and meme culture. He may not be promoting Saratoga water directly, but it’s clear that its association with Hall’s viral video is now cementing its place in the zeitgeist.
