Fitness influencer Ashton Hall has taken the internet by storm with his elaborate morning routine, which went viral over the weekend, thanks in part to its peculiar reliance on Saratoga Spring Water. Hall’s routine, which includes dunking his face into bowls of ice water and rubbing banana peels on his cheeks, has captivated millions, leading to a significant boost in visibility for the bottled water brand.
The video, originally posted on February 7, 2025, began circulating widely after it was re-uploaded by the X account "Tips for Men" on March 20. Since then, it has amassed nearly 723 million views on X and another 258 million across Instagram and TikTok, sparking a wave of memes and parodies that poke fun at Hall’s quirky habits.
Hall’s morning ritual kicks off at precisely 3:52 a.m., where he starts with mouth taping to prevent breathing through his mouth while sleeping. He then brushes his teeth with Saratoga water before indulging in a series of workouts and self-care routines, all while prominently featuring the brand. By 5:46 a.m., he pours Saratoga water into a bowl of ice and dunks his face, a moment that has become a focal point of the viral trend.
Notably, Hall's routine has led to an astounding 1,379% increase in Google searches for Saratoga water, according to reports. Additionally, the brand has seen a nearly 11% increase in social media followers within the week following the video's resurgence. This surge in popularity has translated into tangible business results; shares of Primo Brands, the parent company of Saratoga, briefly rose by about 2% on March 24.
Primo Brands has expressed excitement over the unexpected viral success, with Chief Marketing Officer Kheri Tillman stating, "The fact that Saratoga Water plays a role in that is amazing." Despite speculation that Hall's video was part of a sponsored campaign, it appears to have been a genuine showcase of his morning habits, as Hall has featured Saratoga in many of his videos without any apparent sponsorship.
As the trend took off, other brands joined in on the fun. McDonald's, for example, posted an image of an icy bowl of Sprite timestamped at 4:03 a.m., while Walmart humorously shared a screenshot of a shopping cart filled with 72 bottles of Saratoga water and a dozen bunches of bananas. Merriam-Webster even chimed in with a clever post featuring bananas and a bottle of Saratoga, captioning it, "The definition of 'locked in.'" Such engagement from various brands highlights the cultural moment sparked by Hall's routine.
Hall’s routine itself is a mix of fitness and eccentricity. He performs push-ups at 4:04 a.m., drinks more Saratoga water while watching inspirational videos, and engages in journaling before diving into his workout regimen. His morning culminates in a breakfast of scrambled eggs, avocado toast, and of course, more Saratoga water.
Ashton Hall, a former Division I athlete, has built a substantial following on social media, boasting over 9 million followers on Instagram and over 4 million on TikTok. His rise to fame as a fitness influencer has led him to share content that resonates with audiences seeking motivation and wellness tips.
Interestingly, Hall’s approach to his morning routine has sparked discussions about the performative nature of influencer culture. While some viewers are inspired by his discipline, others question the authenticity of such elaborate rituals. Nonetheless, the viral nature of Hall's content has undeniably placed Saratoga water in the spotlight, capturing the attention of consumers and marketers alike.
As the internet continues to buzz about Hall’s routine, the implications for Saratoga water are clear. The brand has not only gained visibility but also a surge in interest that many marketers dream of. With social media posts related to the trend reaching a combined total of 1.26 billion, it’s evident that Hall's quirky habits have made a significant impact.
While some may view Hall’s routine as excessive or even absurd, it serves as a reminder of the power of social media to elevate brands in unexpected ways. As more consumers engage with the trend, the future looks bright for Saratoga Spring Water, which has emerged as a quintessential player in the latest internet craze.
In a world where influencer culture reigns supreme, Ashton Hall’s viral morning routine exemplifies how creativity and eccentricity can lead to remarkable brand visibility and consumer engagement. Whether or not his methods are sustainable for the average person, one thing is certain: Hall has captured the zeitgeist, and Saratoga water is riding the wave of his success.
