In an age where social media can transform the mundane into the extraordinary, a seemingly simple brand of bottled water has captured the internet's attention, thanks to fitness influencer Ashton Hall. His viral morning routine video, which features Saratoga Water, has sparked a staggering increase in interest across various platforms, leading to a remarkable surge in Google searches and social media buzz.
Ashton Hall, who boasts nearly 3 million followers on YouTube, shared a 1.26-minute video detailing his elaborate six-hour morning regimen. Since its release, the video has amassed over 1 billion views across platforms including X (formerly Twitter), TikTok, and Instagram. Hall’s routine, which kicks off at the early hour of 3:52 a.m., includes 68 distinct steps, blending the bizarre with the aspirational.
“Easy routes don’t pay well, get up,” Hall declares in the video, setting the tone for his unconventional practices. His morning begins with the unusual step of using mouth tape to prevent mouth breathing during sleep. At 3:53 a.m., he gargles with Saratoga Spring Water, a choice that has raised eyebrows and sparked curiosity among viewers.
The routine continues with push-ups on his balcony at 4:04 a.m., followed by meditation and journaling at 4:38 a.m., all while hydrating with more Saratoga Water. The first ice facial occurs at 5:46 a.m., where Hall submerges his face in ice-filled Saratoga water. His rigorous gym workout at 6:20 a.m. and swimming laps at 7:40 a.m. are also punctuated by his hydration ritual with Saratoga Water.
Perhaps the most talked-about aspect of Hall’s routine is his application of a banana peel face mask at 8:43 a.m., which has fueled memes and parodies across social media. The specificity of his timestamps and his repeated use of Saratoga Water have made him a target for both admiration and mockery.
Social media has exploded with reactions to Hall's routine, generating a mix of admiration for his discipline and ridicule for its extravagance. Memes and parodies have flooded platforms, showcasing users’ own “morning routines” that humorously mirror Hall’s over-the-top practices. This reaction reflects a broader conversation about wellness culture and the extremes people go to in pursuit of self-improvement.
In a surprising twist, Saratoga Water has emerged as a significant beneficiary of Hall’s viral fame. The brand's Chief Marketing Officer expressed excitement over the unexpected attention, stating, “The attention we’ve received through Ashton’s content is nothing short of amazing.” Reports indicate that the brand generated an astounding $1.8 million in earned media value from the viral video alone.
The surge in interest has also translated into tangible results for the company. Google searches for Saratoga Water skyrocketed by 1,300%, marking an all-time high since the video's release. In the wake of this viral moment, the parent company, Primo Brands Corp., saw its stock price increase by 16% in premarket trading, highlighting the financial impact of Hall’s influence.
As the conversation around Hall’s routine continues, experts have weighed in on the implications of such extreme wellness practices. Dr. Sarah Johnson, a sleep researcher, cautions that while a consistent morning routine can be beneficial, waking up at 3:52 a.m. every day could lead to chronic sleep deprivation for most people. Conversely, personal trainer Mike Rodriguez commends Hall’s dedication, noting that “the discipline required to maintain such a routine is impressive.”
Ashton Hall’s morning routine has sparked a significant cultural moment, raising questions about the balance between self-care and self-indulgence. It has also prompted discussions about how social media can shape personal habits and consumer trends. The phenomenon serves as a reminder of the power of influencers in today’s digital landscape, where even a bottle of water can become a viral sensation.
Looking ahead, Saratoga Water is reportedly exploring a potential partnership with Hall, indicating that the brand is eager to capitalize on this unexpected surge in popularity. Whether this trend will have lasting power remains to be seen, but for now, Saratoga Water is enjoying its moment under the spotlight.
As the internet continues to buzz about Hall’s routine, it’s clear that the intersection of wellness culture and social media is more influential than ever. Whether one finds inspiration in Hall’s practices or views them as a cautionary tale, there’s no denying the impact of this viral moment on both personal habits and consumer behavior.
