Arsenal Football Club recently made headlines by partnering with L'Oréal Paris, becoming the global beauty giant's official men’s haircare brand. This significant collaboration was announced on March 20, 2025, and will spotlight L'Oréal's Elvive Growth Booster range, which promises to reduce hair loss in just 12 weeks.
Amélie Fortier-Cyr, general manager of L'Oréal Paris UK & Ireland, expressed excitement about the partnership, calling it a "natural fit" given Arsenal's prestigious history and L'Oréal’s status as the leading beauty brand worldwide. As part of the deal, promotional campaigns will launch at Arsenal’s stadium and across social media platforms. Notably, on TikTok, fans can look forward to engaging content featuring Arsenal players such as Riccardo Calafiori and Declan Rice, exploring topics like the team’s best hairstyles.
This partnership comes on the heels of a strong financial performance for L'Oréal Group, which reported a 5.6% increase in annual revenue in 2024, reaching an impressive €43.48 billion. As beauty brands increasingly leverage high-profile athletics to enhance visibility, this alliance represents a strategic move in a competitive market.
In stark contrast to this positive news, Arsenal Women faced a tough challenge in their Champions League campaign. Competing against Real Madrid at the Alfredo Di Stefano Stadium, the team struggled on a poorly maintained pitch that led to a frustrating match on March 20. Dishearteningly, conditions were so bad that Real Madrid player Melanie Leupolz sustained a knee injury due to the muddy surface. Arsenal legend Ian Wright voiced his frustrations on social media, condemning the pitch as being unacceptable for a high-stakes tournament. "Watching the Champions League quarter-final, this Real Madrid pitch is worse than Derby’s pitch the other day," Wright lamented, highlighting the need for better facilities in women’s football.
Coach Renée Slegers shared her thoughts after the match, pointing out the reliance on clubs and UEFA to provide adequate playing surfaces, noting the conditions adversely impacted performance. "That's obviously a club decision [not to play at the Bernabeu] and I'm sure that UEFA is trying to create the best conditions for the tournament. Of course, weather is not always within control," Slegers said. As the team prepares for their next encounter with Real Madrid on March 26 at the Emirates Stadium, they aim to turn the tide and advance in the tournament.
Amid the pressures of competition, some moments of levity emerged, particularly for Arsenal's Declan Rice. He revealed that his teammates have given him the amusing nickname "horse" due to his distinctive running style. In a light-hearted moment, Rice described the nickname as "so funny," bringing some humor to the team's environment.
As both the men's and women's squads navigate their respective challenges and opportunities, Arsenal FC continues to engage its fanbase actively. The upcoming match against Real Madrid presents a chance for redemption for the women’s team while the club exercises its brand partnerships to maintain visibility and excitement for its supporters.
Meanwhile, Liverpool FC Women interim manager Amber Whiteley provided insights ahead of her team’s match against Arsenal, previewed last week during a press conference on March 20. This match in the Barclays Women's Super League takes place on March 22 at the Emirates Stadium, showcasing the continuing rivalry and competition in women's football.
The diverse aspects of today's Arsenal Football Club—ranging from commercial partnerships to the challenges faced by their women's team—illustrate a vibrant yet complex sporting environment as the seasons progress in 2025.
