Ariana Grande's R.E.M. Beauty has made waves in the cosmetics world with the launch of its new Starlet Liquid Eyeshadow collection, which debuted on April 3, 2025. This fresh lineup replaces the previous Lustrous Liquid Eyeshadow collection, introducing a reformulated 12-shade offering that promises to elevate the beauty experience for fans and newcomers alike.
The Academy Award-nominated actress teased the new collection by sporting the shade Horoscope at the Critics Choice Awards in February 2025. Grande's influence is palpable throughout the new line, as it reflects her vision for a more enchanting and versatile makeup experience. Jordan Stephens, R.E.M.’s director of global brand marketing, shared insights into the inspiration behind the new collection, stating, "We wanted to refresh the shade offering and lean into more of those enchanting duochromes and wearable metallics that our customers love."
In addition to the aesthetic upgrades, the new formula is made in Italy and adheres to the latest Sephora clean standards, being both talc and alcohol-free. It also contains vitamin E, which adds antioxidant benefits to the product. According to Stephens, the new Starlet Liquid Eyeshadow collection includes eight shimmer shades and four matte options, designed to cater to a broad spectrum of makeup enthusiasts.
What sets this collection apart is its commitment to user experience. The Starlet Liquid Eyeshadow formula boasts a smoother application, weightless wear, and elegant color payoff, making it an enticing choice for anyone looking to enhance their makeup routine. Stephens emphasized the importance of the new tapered tear drop applicator, which allows users to swipe on the perfect amount of product for an ethereal finish. "You can layer on more product to get your desired coverage for a more opaque effect," he explained, highlighting the versatility of the applicator, which can also be used for detailed lining.
The decision to reformulate the original Lustrous Liquid Eyeshadow collection was driven by a desire to deliver an elevated version of a beloved product. Fans can expect everything they loved about the previous formula but improved, making the transition to the new collection feel seamless. "Liquid Eyeshadow has been a signature category for us since the brand launched, and it was important for Ari to deliver a clean formula with even better results," said Stephens.
In tandem with the eyeshadow launch, R.E.M. Beauty has expanded its Essential Drip Glossy Balm line, introducing three new shades to the existing six. Priced at $19 each at Ulta, the new shades include a peach pink called Cosmo, a pH adaptive color named Cotton Candy, and a clear gloss dubbed Ice. The Essential Drip Glossy Balm, which first hit the market in 2024, combines the shine of a lip gloss with the hydration of a balm, making it a standout product in R.E.M. Beauty's lineup.
According to reviews, the original shades are described as "so glossy and long-lasting," further solidifying their popularity among consumers. The existing colors include a shimmery pink called Skinny Dipped, a wash of red named Shirley, a warm brown called Cherry Cola, a milk chocolate brown called Hocus Cocoa, a deep berry called Juice Box, and a vibrant hot pink called Strawberry Soda. These options have proven to be favorites among beauty enthusiasts.
The Essential Drip Glossy Balm has quickly become one of Ulta’s best-selling lip options under $20, demonstrating R.E.M. Beauty's ability to create products that resonate with a wide audience. The brand continues to innovate and expand its offerings, ensuring that fans have access to trendy and effective beauty solutions.
As R.E.M. Beauty continues to grow and evolve, the new Starlet Liquid Eyeshadow and Essential Drip Glossy Balm collections exemplify Ariana Grande's commitment to providing high-quality, clean beauty products that encourage self-expression. The brand is not just about cosmetics; it’s about empowering individuals to embrace their unique beauty and creativity.
With the launch of these products, R.E.M. Beauty is poised to capture the attention of both loyal fans and curious newcomers alike, further solidifying its place in the competitive beauty market. The combination of innovative formulas, appealing shades, and a celebrity-driven brand ethos makes R.E.M. Beauty a noteworthy player in the cosmetics industry.
