Ariana Grande and Cynthia Erivo have taken red carpet method dressing to new heights as they promote their film Wicked, channeling the pink and green costumes of their characters, Glinda and Elphaba, at every moment.
Over the last few months, their promotional tour has been filled with style moments explicitly referencing outfits from Wicked and the original The Wizard of Oz, creating quite the spectacle of coordinated looks. The actresses have been seen attending various events, and with every appearance, they have showcased fashion choices closely aligned with their respective characters' colors, ensuring every detail resonates with fans.
From the 2024 Oscars to CinemaCon, Grande and Erivo have made headlines not just with their charming interactions but also with their dedication to portraying their characters through fashion. Grande's signature pinks often steal the show, and Erivo's choice of bold greens perfectly complements her character's persona.
Their style immersion kicked off impressively at the 2024 Oscars, where Erivo dazzled the audience wearing green Louis Vuitton, embodying Elphaba's spirited nature, as Grande lit up the carpet sporting a pink Giambattista Valli gown accessorized with jewels from Tiffany & Co.
Fast forward to the recent Wicked premieres across the globe, and the fashion continued to captivate: At the New York City premiere, Erivo shone bright in black Christian Dior, elegant and refined, against Grande's pink strapless custom Louis Vuitton dress, sparking conversations and delight among fans. Their looks not only reflected their characters but also their personal styles, making each outfit memorable.
At the Los Angeles premiere, Grande drew inspiration from Dorothy with her custom gingham outfit by Thom Browne, pairing it with Roberto Coin jewelry, showcasing her playful side as Erivo embraced the Wicked Witch persona with her custom green Louis Vuitton ensemble.
Even casual outings have turned heads— during one special screening event, Erivo opted for comfort with casual Louis Vuitton outerwear over straight-leg jeans, reminding everyone of her unique take on Elphaba outside the musical's confines. Grande kept it chic with her own custom Versace, demonstrating their influences on and off the red carpet.
The momentum didn't stop there; their outfits took center stage again during the Academy Museum of Motion Pictures Gala, where Grande was seen wearing black and white Balmain, contrasting beautifully with Erivo’s choice of green attire from Louis Vuitton. Even as they broke away from Glinda and Elphaba's defined colors, their looks constantly echoed the essence of their characters.
And let’s talk about the buzz generated on social media. Clips from their interviews have gone viral, with fans dissecting their choices and exuberant camaraderie. It's evident they are not only supporting each other literally and figuratively but are also breathing life back to the characters they portray. It’s heartening to see how engaged fans have been, creating memes and sharing every element of their fabulous press tour fashion.
Recently, their interactions during interviews have also sparked conversations, with Erivo commenting on the significance of holding space for their characters. She noted how the song "Defying Gravity" resonates strongly with many viewers, especially within the LGBTQ+ community. With these interactions, the duo connects on many levels, creating memorable moments and reflecting shared experiences.
This unique approach to press tours— where fashion meets character embodiment— is catching on with celebrities worldwide, and it’s proving successful for Grande and Erivo. Method dressing not only elevates their presence but also establishes their characters’ legacies anew, maintaining the excitement surrounding Wicked leading up to its highly-anticipated release.
Looking at their fashion evolution, fans have come to expect nothing less than awe-inspiring outfits— each premiere leading up to the film has built higher anticipation, and followers can't wait to see what both actresses will bring next. Whether channeling the whimsicality of Glinda or the daring nature of Elphaba, there's no doubt they are leaving indelible marks on the fashion industry and inspiring countless fans to embrace their style ethos.
Finally, as they embrace their characters even beyond the red carpet, the creative stylings have truly blended the worlds of Wicked and celebrity fashion seamlessly. With the film hitting theaters soon, the next chapter of their fashion story is poised to take over, capturing hearts and imaginations with every stunning appearance.
