Apple Inc. is set to reintroduce its iPhone 16 series to the Indonesian market on April 11, 2025, following a lengthy suspension of sales due to regulatory issues. The company has announced a substantial investment plan of over $300 million, which has paved the way for the return of its flagship smartphone series.
The iPhone 16 lineup, which includes the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, and iPhone 16e, will be available for purchase after receiving the necessary approvals from the Indonesian Ministry of Industry. This approval comes after Apple met the Local Content Ratio (TKDN) requirement, achieving a rate of 40%, which exceeds the minimum threshold of 35% mandated by the Indonesian government.
Back in October 2024, Apple faced a sales ban in Indonesia due to non-compliance with local content regulations. The ban prompted extensive negotiations between the tech giant and Indonesian officials, leading to a resolution that allowed Apple to resume sales.
As part of its investment strategy, Apple is reportedly planning to establish a research and development (R&D) center in Indonesia. This initiative aims to enhance local technological capabilities and support software development and product design. The commitment to create a local R&D hub is a response to one of the Indonesian government's key demands for foreign companies operating in the country.
In addition to the R&D center, Apple has plans to set up production facilities in Indonesia. Reports indicate that a factory will be established on Batam Island, operated by Luxshare Precision Industry, which is one of Apple's manufacturing partners. This facility is expected to produce AirTags, with an anticipated output that could account for 20% of global production.
Furthermore, Apple aims to open another factory in Bandung, located approximately three hours from Jakarta, to manufacture various accessories. However, Apple has not yet announced any plans to produce the iPhone itself in Indonesia, which would set it apart from other smartphone brands that must adhere to the TKDN requirements.
Despite the exemptions granted to Apple, the company has faced significant financial repercussions from the previous sales ban. Analysts suggest that the prolonged suspension could have cost Apple hundreds of millions of dollars in a market with a population of approximately 280 million people, making Indonesia one of the largest smartphone markets in the world.
The upcoming launch of the iPhone 16 series is not just a business move; it symbolizes the resolution of the ongoing tensions between Apple and the Indonesian government. As noted by industry experts, this return signifies the end of a challenging period for both parties, often referred to in local media as a time of "no rice and no sweet soup" for Apple.
In summary, the iPhone 16 series will make its much-anticipated return to Indonesia on April 11, 2025, as Apple implements a robust investment strategy aimed at complying with local regulations and expanding its presence in the region. This development is expected to boost Apple's market share and enhance its relationship with Indonesian authorities.
