Apple Inc. is gearing up for another exciting year, with plans to announce several noteworthy products slated for release in the first half of 2025. A report by Bloomberg journalist Mark Gurman reveals details about the anticipated device launches, including the eagerly-awaited budget iPad 11, the 4th-generation iPhone SE, and the freshly updated iPad Air. The excitement doesn’t stop there, as Gurman also highlighted the imminent arrival of the M4-powered MacBook Air, which is expected to debut even sooner than its companions.
According to Gurman, Apple is planning for these announcements to occur during a spring event, likely around March. This timeframe aligns with Apple's historical pattern of spring releases, where the company tends to showcase updates to its entry-level products.
The new budget iPad, identified with model numbers J481 and J482, marks Apple’s return to refreshing the iPad lineup after the absence of new iPads throughout 2023. With the iPad mini, iPad Air, and iPad Pro seeing updates earlier this year, the arrival of the new standard iPad is highly anticipated.
“New entry level iPads (J481 and J482) are coming in the spring. iPhone SE, new iPad Air are on the same general timeline. The M4 MacBook Air will be earlier,” Gurman announced on social media.
Alongside the iPad updates, Apple fans can look forward to the 4th-generation iPhone SE, which will also launch around the same time. This iPhone model is expected to carry advancements, building on the popularity of its predecessors.
Innovation doesn’t stop at the iPads and iPhones; Apple is reportedly preparing to release the MacBook Air equipped with the cutting-edge M4 processor. Reports state this new MacBook will come in both 13-inch and 15-inch models, allowing consumers to choose their preferred screen size. "Reports indicate Apple plans to release both 13-inch and 15-inch MacBook Air models equipped with the M4 chip," wrote Gurman.
The M4 chip has already gained acclaim through its integration and performance gains seen in other Mac products, such as the MacBook Pro and Mac Mini, delivering remarkable speed and efficiency. Benchmark tests have shown the M4 chip offering about 25% improved multi-core performance compared to the previous M3, making the new MacBook Air very compelling for users seeking powerful yet portable devices.
While design excitement is understandably muted—the model may retain its familiar look—users can expect significant internal performance improvements. Expected enhancements like the Center Stage camera feature for superior video conferencing and the upgrade to Thunderbolt 4 ports will also provide enhanced connectivity and speed.
Interestingly, the MacBook Air may launch as early as the first quarter of 2025, well before the other devices hit the shelves around May and June. This is somewhat unusual for Apple, as it typically introduces new Mac models later in the year. Gurman noted, “The M4 MacBook Air might hit the market ahead of these other devices, making its release timeline even more intriguing.”
This early release could represent Apple’s strategy to maintain its competitive edge amid increasing market pressures from other tech companies offering sleek and fast laptops. It will help Apple capture consumer attention and create buzz prior to the major expected releases of the iPhone SE and iPads.
The overall strategy appears to be part of Apple’s long-term vision, allowing them to refresh existing models and extend their market reach. Fans of the brand have become accustomed to receiving regular updates across their favorite product categories, ensuring they always have access to the latest technology.
While there is still much to reveal about these upcoming products, early buzz surrounding Apple’s commitment to innovation and consumer satisfaction continues to amplify excitement. This spring promises to be one of transformation and growth as Apple reveals its refreshed offerings.
With the new MacBook Air, iPad updates, and the anticipated iPhone SE, Apple seeks to build on its legacy of design and performance excellence. Consumers will be watching closely to see if these devices can meet the high expectations set by Apple’s prior successes and capture the imaginations of tech enthusiasts.
Stay tuned for more updates as we inch closer to spring 2025!
