Apple has officially unveiled its latest MacBook Air equipped with the M4 chip during its product launch event on March 5, 2025. This new iteration marks another leap forward for the tech giant, following the recent release of the iPad Air with M3 chip and iPad 11 the day prior.
The MacBook Air M4 is packed with impressive features aimed at enhancing performance and user experience. Thanks to its advanced M4 chip, which includes a 10-core CPU and 10-core GPU, the device is reported to deliver up to 2 times faster performance compared to its predecessor, the M1 chip. Apple’s CEO Tim Cook stated, "The M4 chip offers up to 2 times faster performance compared to the M1 chip and features such as Image Playground and Siri AI." This puts the MacBook Air M4 at the forefront of computing power for both casual users and professionals.
Available options for the MacBook Air include configurations with either 16GB or 32GB of RAM, starting at 34,900 baht for the base model with 256GB SSD storage. Upgrades are possible, including options for larger storage and RAM capacities, which are ideal for those needing more intensive processing power. The higher-end models include options with 10-core GPU and up to 512GB SSD, catering to various user needs.
One of the standout features of the new MacBook Air is its expansive battery life, which can last up to 18 hours on full use, enabling seamless productivity without frequent recharging. The device is geared toward efficiency, with its Neural Engine able to boost AI performance by up to 3 times compared to the earlier models. Tech reviewers note, "The battery can last up to 18 hours, providing extended usage time without the need for recharging," highlighting its potential for students and professionals alike.
The design of the MacBook Air also saw aesthetic updates, most prominently the introduction of the new color, Sky Blue. This vibrant hue has garnered attention among users seeking personalization options. The MacBook will also be offered in traditional shades like Silver, Starlight, and Midnight. The new color offers a modern twist to the classic design, appealing to younger demographics and creative professionals.
Another impressive improvement is the device's new camera system, featuring 12MP resolution and implementing Apple’s Center Stage technology. This camera will make video calls much clearer and more engaging, with the capability to keep subjects centered during movement. Coupled with the Liquid Retina display, which supports high brightness levels of 500 nits and external monitors with 6K resolution, users can expect brighter and sharper visuals for both work and entertainment.
Connectivity won't be compromised on the new MacBook Air, as it will include Wi-Fi 6E for faster network speed, Bluetooth 5.3 for seamless device pairing, and multiple Thunderbolt ports for versatile connectivity options. The device will also bring back MagSafe charging, allowing for easy attachment and detachment when plugging the device to power.
Pricing for the MacBook Air has been structured to attract budget-conscious students and professionals. The starting price for the 13-inch model is set at 34,900 baht, with educational discounts available, bringing the price down to 31,400 baht. Meanwhile, the 15-inch model will begin at 42,900 baht. With such competitive pricing, there’s potential for Apple to capture significant market share, especially among young users eager for cutting-edge technology.
While the official sales date for the new MacBook Air and other Apple products has yet to be announced, anticipation is high. This launch not only showcases Apple's innovative technology but also reaffirms its commitment to delivering excellent computing solutions to consumers worldwide. The introduction of these powerful devices positions Apple well against its competitors and sets the stage for the future of personal computing.
With Apple’s growing focus on performance, design, and usability, the new MacBook Air M4 stands out as one of the most exciting product reveals of the year, promising to redefine the user experience across various demographics. Whether for casual use, education, or professional work, the MacBook Air M4 is poised to cater to the needs of today's dynamic user groups.