Today : Jan 31, 2025
Business
31 January 2025

Apple Faces Scrutiny Over Sales Amid AI Launch Concerns

Mixed analyst responses reflect challenges yet highlight growth opportunities as earnings report approaches.

Apple's recent earnings report is stirring up mixed reactions as analysts evaluate the company's performance against the backdrop of significant economic challenges, particularly with sales slowing down in China and the recent launch of AI features receiving tepid responses. The tech giant is now under scrutiny from Wall Street, which is dissecting both the financial numbers and future forecasts as it approaches the next quarterly reporting.

According to Bloomberg estimates, analysts expect Apple's earnings per share (EPS) to hit $2.35 and overall revenue to be $124.03 billion for the quarter, signaling the market's cautious optimism. Various financial institutions, including JPMorgan, Goldman Sachs, and Wedbush, have weighed in on what this could mean for the roadmap of the company, especially as consumer interest and demand fluctuate.

JPMorgan has taken a particularly conservative stance, warning of the potential hit to Apple’s bottom line from its declining market share in China. Analysts pointed out, “Apple's iPhone market share loss in China will likely continue...” as they noted the strong dollar's negative impact on pricing flexibility. They indicated consumers are hesitant to pay premium prices, especially for models outside new launches, leaving Apple with few options to mitigate these pressures.

Conversely, Goldman Sachs is projecting hopefulness for Apple's flagship product, the iPhone, citing higher prices could offset shipment declines, estimating about 1% year-over-year growth within the iPhone sector. The investment firm noted, "We're encouraged by the potential for accelerating iPhone growth driven by new product innovation for iPhone 17/18..." This perspective is rooted in expectations of new features and models set to launch later this year and throughout 2025.

Adding to the optimism, Wedbush analyst Dan Ives remarks the concern over weak sales is exaggerated, stating, “Our recent Apple iPhone China checks are mixed to softer, but overall unit declines... we see as 'manageable.'” Ives projects Apple's established customer base of 1.5 billion iPhones plus 2.3 billion iOS devices will boost adoption rates for AI features, enhancing the company's narrative as it pivots toward more innovative services.

Compounding these evaluations, Barclays has suggested the anticipated delay of the iPhone SE4 could weigh on guidance for the next quarter. They noted, “We think the March-Q guidance is the main event. We remain cautious…” with lower than expected sales projections of 3 million units for the new budget line, raising questions about its integration within the current product lineup.

Finally, industry expert Anurag Rana from Bloomberg Intelligence warned, "Weak consumer spending trends... suggest the weakness in Apple's China sales will continue." Nevertheless, he pointed out potential growth avenues, citing services revenue could present solid growth, nullifying the impact of declining sales from iPhones. A growing trend toward online services is particularly notable, as usage of services tied to new iPhone models could bolster the company's financials moving forward.

Overall, Apple's ability to navigate its current market challenges will be closely observed as it approaches the release of its fiscal first-quarter report. Investors are hopeful, factoring growth from the services segment and potential rebound from upcoming product launches, steering sentiment within technology markets. With many eyes on Apple, the forthcoming earnings call could well determine the immediate future of the storied tech company's stock valuation.