From May 12 to May 15, 2025, the Expo Center Norte in São Paulo will transform into the most significant gathering point for food retail in the Americas as it hosts the APAS Show 2025. This event, regarded as the largest in the sector, is expected to set new records and solidify its international relevance. The APAS Show will bring together exhibitors from various countries, creating a strategic environment for networking, product launches, and innovation.
The 2024 edition of the show generated over R$ 15 billion in business, featuring 850 exhibitors, including 200 from international markets, and attracted more than 140,000 visitors. A concurrent congress, themed "Update-se – O mercado do futuro mais perto de hoje," saw nearly 3,000 participants in a marathon of content, with 54 lectures and 112 specialists across six auditoriums discussing retail transformations.
For 2025, expectations are even higher. The event aims to expand its results and reaffirm its position as a key showcase for the global supermarket retail industry. Attendees will have the opportunity to explore technological solutions, logistics, equipment, and infrastructure, while also discovering new offerings in food and beverages. The APAS Show 2025 will unite suppliers, manufacturers, distributors, and retailers, paving the way for new partnerships and boosting commercial strategies.
The event will feature interactive environments and areas dedicated to technological solutions, enhancing the experience for participants. Over the four days, attendees will find a structure designed to foster connections and drive business growth. The program includes panels with industry leaders and discussions on digital transformation, consumer trends, sustainability, innovation, and management. This experience goes beyond mere exhibition; it aims to create an immersive environment that inspires strategic decision-making.
The congress, titled "Um novo líder para um novo varejo – Update-se," will run from May 13 to May 15, 2025, from 8:30 AM to 12 PM. It will offer reflections and practical pathways for those leading or aspiring to lead in the new era of retail. Focusing on sustainability, humanization, expansion, and especially innovation, the congress will gather experts to help participants prepare for the demands of a transforming market. The goal is to stimulate proactive, strategic attitudes and continuous adaptation.
For those seeking updates, new insights, and opportunities to strengthen their retail operations, this is a chance to engage with the industry's key players. Registration is now open, and more information is available on the official APAS Show 2025 website.
Event Details – APAS Show 2025
Date: May 12 to May 15, 2025
Hours: Monday to Wednesday, from 12 PM to 8 PM; Thursday, from 12 PM to 6 PM
Location: Rua José Bernardo Pinto, 333 – Vila Guilherme – São Paulo/SP
Note: Free transfers available from the Portuguesa-Tietê station
Registration: Official website
In addition to the overall offerings, the APAS Show 2025 will highlight beverage manufacturers in the White Pavilion. José Luiz Franzotti, President of Poty Cia. de Bebidas, emphasized the significance of the event, stating, "The APAS SHOW is the largest fair in the segment in the Americas and, therefore, an excellent showcase to present our traditional products and innovations." Poty will unveil its Larger and Light of Trieste, pure malt beers, at the event.
Cia. Müller de Bebidas, known for its aged cachaças, vodka, cognacs, and the 29 Sabores flavored alcoholic beverage line, will also present its latest launches. Marina Flávia da Silva, head of Marketing and Trade Marketing at CMB, remarked, "Participating in the APAS SHOW is one of the company's strategies to showcase its complete portfolio, launch new products, and simultaneously strengthen commercial relationships while identifying opportunities in retail, which is fundamental for our operations."
Santa Maria, a manufacturer of home care products, will combine interactive product demonstrations with an exclusive relationship space, offering personalized service to attendees. The company will also launch a premium line of cleaning utensils, aiming for a 20% revenue growth in 2025. Rubens de Paula Andrade, CEO of Santa Maria, stated, "The APAS SHOW is a global showcase and the ideal environment for us to present our new line, which represents a new level of quality and sophistication for cleaning products in Brazil."
In the food category, Mococa promises an immersive stand experience, highlighting leading products that will be featured in recipes made with their condensed milk and cream mixture. The stand will also include the presence of the company's mascot, Vaquinha Mococa, enhancing the interactive atmosphere.
Overall, the APAS Show 2025 is shaping up to be a landmark event for the food retail sector, providing a platform for innovation, collaboration, and growth opportunities for all participants involved.
