With the world of food, hospitality, and technology on the brink of significant transformation, the year 2025 is poised to witness sweeping changes aimed at satisfying the increasingly discerning consumer.
The upcoming Food Hotel Tech 2025 conference, scheduled for March 19-20, promises to shed light on these trends through expert discussions and innovative presentations. Topics such as digitalization, eco-responsibility, and artificial intelligence are expected to take center stage, providing attendees with valuable insights to navigate the future.
One of the central themes will be the role of digital experiences, which has become indispensable for engaging today’s consumers. According to Arnaud Cabanis, General Director of Monetization at TikTok France, the conference will kick off with the opening session titled, "Your Journey Begins on TikTok". This framing indicates the significant impact social media platforms have on consumer interactions.
Consumer expectations are shifting dramatically. Antoine Dubois, Head of Marketing at Accor, will discuss the importance of authenticity, engagement, and corporate responsibility. He emphasizes how businesses need to tap deep emotional connections to pull customers toward their services.
With technology taking over many traditional roles, the discussion about how to digitalize hospitality from the back office to the customer experience will be led by experts from leading firms. Océane Lahaye, representing Group Madeho, along with Leon Zhang Bao from luxury hospitality, are set to explore this digital frontier.
Another compelling session titled "Influence and Social Networks" will address how these platforms can help restaurants attract and retain new customers. Notably, restaurateurs like Morgan Raux will share their firsthand experiences, illuminating the intersection between digital outreach and real-world dining.
Artificial intelligence’s integration within restaurant chains is yet another hot topic, promising to facilitate operational efficiencies. Experts like Martin Dubuc from Verteego will discuss the role AI can play, from streamlining order processing to enhancing customer interactions.
The conference will also focus on the pressing issue of energy efficiency within the hotel industry. Rachel Loison from BWH Hotels will present sustainable practices aimed at reducing environmental impact, as eco-responsibility becomes non-negotiable for modern consumers.
Data utilization is pivotal for anticipating customer preferences, and Véronique Siegel, President of UMIH Hôtellerie Française, will lead discussions surrounding data-driven strategies to understand and cater to clientele needs.
The conference will introduce the Innovation Award for Customer Experience, sponsored by Accor and Le Magazine de L’Hôtellerie Restauration, highlighting groundbreaking solutions aimed at enhancing customer interaction.
The second day of the conference includes sessions on subjects like tapping directly how data revolutionizes payment solutions and customer interactions.
Another theme will center on the well-being of employees through technology, which reflects the increasing focus on workplace satisfaction affecting business outcomes.
Tackling the challenges of declining restaurant patronage and rising costs, the industry must pivot to innovative solutions. Denny Imbroisi, one of the featured chefs, will discuss practical strategies to revitalize customer engagement.
Lastly, attendees can look forward to sessions on the future of dining and hospitality technology, including automation and operational efficiency—elements businesses need to remain competitive and relevant to their consumers.
Overall, Food Hotel Tech 2025 is set to be both informative and actionable for professionals eager to understand and embrace the changes approaching their industries. Keeping pace with consumer expectations, leveraging technology, and committing to sustainability will be the key challenges and opportunities explored at this pivotal conference.