The viewership of Antena 3 has been on the rise, particularly highlighted by the strong performance of its weekend news segment. On January 4, 2025, the program ANTENA 3 NOTICIAS 1 FIN DE SEMANA recorded impressive ratings, achieving 2.230.000 viewers on average, translating to 24% audience share. This made it the most-watched program of the day.
A total of 3.312.000 individuals tuned in for at least one minute of the news program, solidifying its status as not only popular but also relevant within the programming lineup. This segment added 1.1 points to Antena 3's overall daily share of 10.5%, showcasing the news segment's significant impact on the network's overall performance.
The highest viewing moment of the day, also known as the minuto de oro, occurred during this news segment at 15:32 hours, where 2.346.000 viewers were watching. Antena 3 maintained its leading position across several time slots, particularly with programs airing during prime time.
Following the news, another standout was the game show Atrapa un millón. This program kicked off its new season with notable success, garnering 10.2% share with 1.109.000 viewers average over its runtime. Contestants faced tough questions but managed to walk away with considerable prizes, contributing to the network's popularity during prime time slots.
Antena 3's strongest competitor, La1, trailed behind with around 9.3% share, demonstrating the network's dominance on this date. The network also saw triumphs with La Ruleta de la Suerte recording its best rating since May, achieving 20% share and attracting over 3 million unique viewers.
Interestingly, the overall atmosphere of programming on January 4 was competitive, with festivity taking center stage as the New Year celebrations continued to resonate with audiences across Spain. Antena 3's programming approach proved adept under the circumstances.
Meanwhile, the network also made waves with its decision to cancel Sueños de Libertad, effective January 6, 2025. This series, which had garnered positive feedback and significant viewership, will be replaced by film segments such as John Q, scheduled for 16:00 hours, and Secretos maternos at 17:50 hours. The cancellation decision reflects the network's strategy of adjusting its content to attract specific audiences during the holiday period.
Reportedly, the series was the second most-watched daytime show and had captivated 1.211.000 viewers with its engaging narrative arcs, which included themes of family dynamics and personal struggles.
Further details surrounding the show's cancellation revealed character developments and plotlines, such as Begoña’s struggle with adoption and Jesús' manipulations, hinting at substantial emotional investment from the audience. Viewers eager to follow these storylines will have to wait until the next airing on January 7.
Despite the cancellation, the network’s programming strategy appears well-considered. For example, its other segments on January 6 will include not only film but also reruns of popular earlier programs featuring culinary expert Karlos Arguiñano, showcasing the network's versatility and desire to cater to viewer preferences across demographics.
Antena 3 has established itself as the leading channel both for weekly programming and special events like holidays. With the viewership numbers on January 4 indicating the network's hold on the domestic audience, it maintains its advantageous positioning against competitors like Telecinco and Cuatro.
Looking at broader trends, the statistics indicate strong habits among Spanish audiences. On the same day, over 26 million Spaniards watched television, equalling 56.2% of the population over four years old. Overall viewership numbers reflected fluctuated but engaged audience interactions, remaining steady with high engagement rates.
Antena 3's programming is reflective of the network's commitment to delivering high-quality content alongside viewer expectations. The upcoming days should be telling as it adjusts its strategies to maintain viewership and explore new opportunities for success as the New Year progresses.