On March 18, 2025, Europa-Park, one of Germany's largest amusement parks, announced the appointment of Ann-Kathrin Mack as its new Managing Partner. This historic announcement is noteworthy for multiple reasons, but perhaps none more significant than the fact 35-year-old Ann-Kathrin is the first woman to take on such leadership within the nearly 250-year history of the family-owned enterprise.
Ann-Kathrin, who has been part of the company for nine years, already spearheads the Mack Solutions/Construction Management division. With her new role, she will expand her responsibilities to include overseeing the Marketing, Sales & Digital divisions, which is expected to inject fresh perspectives and strategies to the management team.
Her academic background sets her apart as well; Ann-Kathrin completed both her Bachelor’s and Master’s degrees in architecture at the University of Applied Sciences, Konstanz. Her educational foundation was complemented by extensive hands-on experience, having worked with several prestigious architectural firms and engaged internationally at various theme parks. This global exposure equips her with unique insights, especially relevant for managing and enhancing Europa-Park's brand.
"Ann-Kathrin has impressively demonstrated with her responsibility for numerous construction projects over the years, her ability to combine functionality, aesthetics, and unique theming in an ideal way," stated Roland and Jfcrgen Mack, affirming their belief in her capabilities as she ascends to such prominence within the company.
This strategic decision reflects the company's commitment to innovation and sustainability, aiming to strengthen Europa-Park's reputation as a leading leisure destination. The Mack family has emphasized these values as core to their vision for the park's future development.
Accompanying Ann-Kathrin's promotion, Frederik Mack, son of Mauritia and Jfcrgen Mack, has also been appointed as the authorized signatory of Europa-Park Resort. He has been effectively leading as Director HR & Organization for over two years and now continues his role as the Commissioner of the Management Board for Finance and Controlling. His appointment assures continuity and support within the leadership structure of the park.
Frederik's ascent and Ann-Kathrin's elevation to the management board signify not only the freshness introduced by younger generations but also the growing role women play within family businesses and leadership across the amusement park industry.
Meanwhile, the company's strategy focuses squarely on innovative advancements and maintaining sustainable growth paths. Plans for the future development of Europa-Park as the leading destination for leisure activities were underscored by the Mack family’s statement. They see the need for continuous improvement and adaptability to serve visitors effectively and boost their overall experience at the park.
Ann-Kathrin Mack’s new role undoubtedly awaits challenges and opportunities uniquely tied to today's fast-evolving leisure market, where consumer expectations are ever-increasing.
With this pivotal change, the Mack family is not only ensuring their family legacy but also galvanizing the park’s strategic direction. The leadership transition acknowledges the demands of modern tourism and positions Europa-Park favorably for continued success.
For visitors and industry observers alike, there is palpable excitement about the developments at Europa-Park under the new generation of leadership. The combination of Ann-Kathrin's architectural prowess and strategic vision aims to keep the park at the forefront of innovation.
The Mack family’s commitment to creating exhilarating experiences for guests remains steadfast. With Ann-Kathrin's proven track record and visionary approach to managing significant projects at the park, the future appears bright.
Interest is gaining momentum around possible entries for job opportunities at Europa-Park, with the personnel department currently promoting numerous positions through their career platform. Whether you are passionate about hospitality or attraction design, there is likely a place for prospective new teammates contributing to the park’s mission.
The legacy of Europa-Park continues to evolve and expand under Ann-Kathrin Mack's leadership, promising visits filled with unforgettable experiences for future guests. Her appointment signals to aim high and leverage her unique insights to transform the guest experience as the park steps forward.
