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Politics
08 April 2025

Anfisa Chekhova Proposes Renaming Marriage To Boost Families

The TV presenter calls for a contest to rename marriage and promote family partnership.

Anfisa Chekhova, a television presenter and a new member of the 'New People' party, has stirred controversy with her latest proposal aimed at improving Russia's demographic situation. Chekhova suggested renaming the institution of marriage and introducing a 'fashion for student love,' a concept she believes could revitalize the traditional family structure.

According to rg.ru, Chekhova's initiative stems from her belief that the term 'marriage' carries negative connotations, which she argues deters couples from forming families. "As a ship is named, so it will sail," she remarked, highlighting the importance of language in shaping societal perceptions. This statement encapsulates her view that a rebranding of marriage could lead to a more favorable attitude toward family life.

Chekhova, who also heads the demographic committee of the 'New People' party, emphasized the need to return to a culture of family partnership, where couples build their careers together. She lamented that this tradition has faded in modern times. "Previously, couples built careers together; now this tradition is lost," she explained, advocating for a revival of this practice to strengthen family bonds.

To facilitate this change, Chekhova announced a contest for alternative names for marriage, inviting the public to submit their suggestions. The collection of proposals is set to begin at the end of the week through the party's website. Representatives from the 'New People' party clarified that they will not provide their own suggestions to allow for a more open and creative process.

In addition to her proposals regarding marriage, Chekhova also called for greater involvement of men in maternity leave. She believes that encouraging fathers to take paternity leave could bolster women's confidence in their decision to have children. This, she argues, could be a critical step in overcoming the demographic crisis that Russia currently faces.

Chekhova's suggestions have sparked a mix of reactions from the public and political commentators. Some view her ideas as progressive and necessary, while others criticize them as unrealistic. The debate surrounding her proposals reflects broader societal concerns about family structures and demographic trends in Russia.

As the country grapples with declining birth rates and an aging population, initiatives like Chekhova's are part of a larger conversation about how to encourage family formation and support parents. The demographic committee of the 'New People' party aims to address these issues through innovative policies and public engagement.

In a related note, Chekhova previously suggested that men should watch Turkish soap operas to better understand women's needs, a proposal that has also drawn attention for its unconventional approach to gender roles in relationships.

Chekhova, born Alexandra Alexandrovna Korchunova on December 21, 1977, in Moscow, USSR, has made a name for herself as a television and radio presenter, as well as an actress. Her recent political endeavors reflect her commitment to addressing pressing societal issues, particularly those affecting families.

The launch of the contest for a new name for marriage is expected to generate significant public interest, with many eager to contribute their ideas. As the deadline approaches, it remains to be seen what creative alternatives will emerge from the public.

In conclusion, Anfisa Chekhova's proposals, while unconventional, highlight the ongoing discussions about family, marriage, and gender roles in contemporary Russia. As the nation seeks solutions to its demographic challenges, her initiatives may play a role in shaping the future of family life in the country.