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15 March 2025

American Influencer Defends Wombat Controversy Amid Outrage

Sam Jones claims her action was misunderstood and criticizes Australia’s wildlife treatment policies.

An American influencer who sparked massive backlash for snatching up a baby wombat has spoken out, claiming there's more to the story than what people might think. Sam Jones, also known as Samantha Strable, found herself at the center of controversy after footage of her picking up the wombat joey went viral.

Jones’s actions occurred when she saw the mother and her joey on the side of the road. Concerned for their safety and witnessing the joey not moving, she made what she describes as a ‘snap judgment’ to pick it up, fearing the mother might attack her. The footage depicted her scooping up the frightened joey, running away with it, all the meanwhile the mother wombat chased after them.

"I caught a baby wombat! Mumma’s right there, she is p*****; let’s let him go," she said gleefully during the video, filmed by an Australian companion who was heard laughing off-camera. This uncontextualized excitement ignited outrage among viewers, resulting in thousands of threats against Jones and widespread calls for her deportation.

Following the incident, Jones fled Australia, stating she was worried about the backlash. Back at home, she posted her side of the story on Instagram, explaining: "When we found the mother and joey on the road, not moving, I was extremely concerned. Wombats are often hit on Australian roads, so I stopped to assess the situation." She continued, "I was afraid the mother might attack me, which is why I briefly picked up the joey. I immediately returned it after ensuring it was not injured and they were reunited. I have learned from this situation and am truly sorry for the distress I have caused."

Her apology did little to quell criticism, especially after she went on to blame Australia’s animal husbandry practices. "Let’s start with wombats—the Australian government allows and permits the slaughter of wombats. Thousands each year are shot, poisoned, and trapped legally," she asserted, shifting the conversation to the wider environmental and wildlife management policies of Australia.

Jones’s claims did not stop there. She asserted, "How about the beloved kangaroo? Approximately 90 million kangaroos and wallabies have been legally slaughtered for commercial purposes over the last two decades." She accused Australians of turning a blind eye to the cruelty of their own policies and treatment of wildlife.

Prime Minister Anthony Albanese condemned Jones’s actions, calling them outrageous and challenging her to see how she fares when approaching more dangerous wildlife, such as crocodiles. Immigration Minister Tony Burke responded as well, indicating she might have difficulty returning to Australia.

Critics, including conservationists, were dismayed by the video and its potential impacts on wildlife safety, with the Wombat Protection Society remarking on the negative influence Jones’s actions might propagate: "Conservationists warn her appalling behaviour could have caused severe harm to the wombats." The incident sparked debates over how social media influencers portray animal interactions and the responsibilities they hold.

Jones attempted to frame herself as misunderstood, asking her followers, "Am I the villain here?" as she hammered at the hypocrisy she perceives within Australian society’s attitude toward wildlife management. Local farmers and other critics, meanwhile, firmly rejected her sweeping claims, pointing out the strict regulations surrounding the treatment of wombats and their protections under law.

Len Price, one farmer, explained: "We don’t roam our properties shooting wombats just because they dig burrows. They’re actually seen as integral parts of the ecosystem." He and other farmers emphasized their responsibilities to care for the land and understand wildlife dynamics.

Following the encounter, the Australian social media community rallied to demand action against Jones, exemplified by over 40,000 signatures on petitions for her deportation. The incident highlights not only the challenges of wildlife interaction but also the intersection of social media culture with immediate environmental concerns.

Jones, for her part, continues to assert she meant no harm, expressing regret for the distress caused but maintaining her position against Australian animal management practices. "What’s being done to these animals on your dime deserves greater scrutiny than my spontaneous actions," she wrote endearingly, reiterative of her earlier stance.

The aftermath of the controversy showcases the deep divides on wildlife management ideologies and cultural perceptions toward animal rights and protection, particularly when influenced by personalities like Jones who, whether intentionally or not, reshape the conversations around environmental stewardship.

Regardless of individual opinions, it’s poignant to recognize the heightened scrutiny surrounding wildlife treatments, not only nationally but also due to the global reach of social media platforms. The discussions initiated from this single incident have stirred debates about the very intersection of human activity and wildlife conservation, serving as reminders of the struggles native species face amid agriculture and human expansion.

Moving forward, it’s wise for individuals, influencers, and policy-makers alike to reflect upon the balance of enthusiasm for wildlife encounters and the ethical management of animal interaction. Jones has pledged to learn from her experience—now it’s on all to assess how they can contribute positively to debates about wildlife conservation and animal rights.