AMD's RX 9070 XT graphics card launch has set a new benchmark for the company, with sales reported to be ten times higher than any of its previous generations. This monumental success, confirmed by AMD CEO Lisa Su, has not only energized enthusiasts but also ushered in a new era of GPU popularity among gamers.
During an exclusive interview on March 25, 2025, with Tony Yu, general manager of ASUS China, Lisa Su discussed the staggering first week sales figures, asserting that the RX 9070 XT is now the leading product in AMD's Radeon category, far outpacing all past offerings. "We like to see people happy, and people are very happy with the 9070 XT," Su stated, indicating widespread consumer satisfaction.
To meet the unprecedented demand for the RX 9070 XT, which has dominated sales figures since its launch, AMD is ramping up its GPU manufacturing efforts. The company is keen to ensure more gamers can access their latest technology. The RX 9070 XT, a product that combines state-of-the-art features and performance, has quickly become a must-have for many in the gaming community.
Notably, the RX 9070 XT has not only eclipsed previous Radeon sales records but also managed to outpace NVIDIA's competing models. Reports indicate that the RX 9070 XT sold about 105 units on just one retail platform, Mindfactory, on March 24, 2025, exceeding the similarly positioned RTX 5070 Ti, which sold only 10 units that day.
Pricing for the RX 9070 XT models at Mindfactory starts around €795, which translates to approximately US$715 to US$764 without VAT. Despite the higher price points compared to the initial suggested retail price, the RX 9070 XT has been flying off the shelves, showcasing a strong consumer demand that AMD anticipates will continue. This remarkable performance reinforces AMD's position in the competitive GPU market.
Interestingly, while the RX 9070 series has been a commercial success, AMD has also acknowledged the need to continue innovating. Su emphasized that the company will enhance its technology across multiple areas including silicon, packaging, and software. “Silicon scaling is getting more difficult, which means that chipmakers need to work harder to advance PC performance,” she explained. This focus on improvement reinforces AMD's commitment to leading the industry going forward.
In addition to the stellar sales figures and advancing technology, a unique twist has emerged from the RX 9070 series' offerings. Yeston, a notable manufacturer, has integrated fragrance dispensers into its Radeon RX 9070 graphics cards. The Sakura Atlantis version supposedly emits an ocean-themed fragrance, while the standard Sakura model has a floral scent.
While this development might seem superficial, it highlights the ongoing trend of blending technology with a sensory experience in the gaming realm. Yeston’s graphics card scents, however, will need to be carefully considered by consumers, as accessing the fragrance module requires disassembling the entire graphics card—potentially a major inconvenience in the eyes of tech-savvy users.
The fragrances within Yeston's Sakura line would ideally enhance user experience but also pose a concern about the need to replace the fragrance product, raising questions about the longevity and practicality of such features.
Yeston has priced the Sakura Atlantis RX 9070 XT at $949 but currently offers a promotional price of $899. Meanwhile, the standard Sakura RX 9070 XT stands at $899, now available for $869. Despite these appealing offers, stocks have rapidly dwindled, but Yeston has assured that the supply chain should stabilize soon.
As of March 25, 2025, competitors like NVIDIA continue to sell their RTX series, although their models struggle to match AMD's sales pace. The RTX 5090, for instance, managed to sell just 20 units, and the RTX 5070 Ti's price difference of $250-$300 compared to the RX 9070 XT further underscores why consumers are favoring AMD's current offering.
Barring production and supply issues, it seems certain that the RX 9070 XT will maintain its stronghold in the market in the coming weeks. The launch of the RX 9070 series could usher in a new wave of user engagement and interest in AMD products as consumers react positively to both the product's performance and innovative features.
In conclusion, the RX 9070 XT launch represents not just a triumph for AMD but also a vital indicator of market trends, as the company secures its place at the forefront of graphics technology while appealing to broader consumer preferences.
