Amazon Prime Day 2025 is set to kick off in just hours, promising a four-day shopping extravaganza from July 8 through July 11, marking the longest event in its decade-long history. Exclusive to Amazon Prime members, this year’s event offers an unprecedented opportunity to score deals across a vast range of products, from home appliances and electronics to entertainment and fitness gear, with early discounts already rolling out.
Since its inception in 2015, originally launched to celebrate Amazon’s 20th birthday, Prime Day has grown into a major retail event, often rivaling Black Friday in scale. This year, Adobe Analytics forecasts that U.S. online spending during the 96-hour event will surge to $23.8 billion, a 28.4% increase over last year’s $14.2 billion, effectively doubling the sales volume of previous Prime Days. The extended duration reflects Amazon’s response to intensifying competition from retailers like Walmart and Target, who are launching their own promotions to capture shopper attention.
Prime Day 2025 offers a smorgasbord of deals that cater to every shopper’s wishlist. Early highlights include the Ring Battery Video Doorbell and Indoor Camera bundle slashed from £149.98 to £54.99, the Roborock Q5 Pro Robot Vacuum Cleaner halved to £149.99, and the Tefal XXL Dual Easy Fry 11L Air Fryer discounted to £119.99. Fitness enthusiasts can snap up the RUNIMON 6 in 1 Folding Treadmill with a 7% incline at £199.99, down 38% from £319.99, while tech lovers might opt for the Amazon Fire HD 10 tablet, now £102.98.
Audio aficionados aren’t left behind either. Ahead of the sale's start, experts have spotlighted must-watch deals such as the JBL Flip 7 portable Bluetooth speaker for £115—a £14 saving—and the Sennheiser Momentum True Wireless 4 earbuds at £182, a £78 discount. Notably, the Grado SR325x open-back headphones are available for £247 at Peter Tyson, representing an £82 saving, though this deal lies outside Amazon’s official Prime Day offerings. Audio experts also recommend keeping an eye on products like the WiiM Pro Plus and Ultra music streamers, Bowers & Wilkins 607 S3 speakers, Cambridge Audio DacMagic 200M, and the Technics SL-1500C turntable, anticipating significant price drops during the event.
Entertainment deals abound, with up to 50% off selected HD movies and TV shows for Prime members. Films like "Past Lives," with a 95% Rotten Tomatoes rating, "Bridget Jones: Mad About The Boy," "Wicked," and cult classics like "The Crow" are available for as low as £1.99. TV fans can enjoy discounts on popular series such as "The White Lotus" and "Game of Thrones." These offers provide a perfect chance for cinephiles and binge-watchers to expand their digital libraries at a fraction of the usual cost.
Home and garden essentials also feature prominently. The Kärcher K2 Power Control Home pressure washer, a favorite among testers for its versatility and power, is reduced to £99, one of its lowest prices in the past year. Vacuum cleaner deals from brands like Shark and Eufy include the Eufy L60 robot vacuum at a 36% discount, and Shark’s anti-hair wrap cordless vacuum with a similar price cut. For those seeking comfort, a Dormeo mattress is currently discounted by over 25%, while kitchen staples like a 5L bottle of Filippo Berio extra virgin olive oil are nearly half price, offering exceptional value for everyday needs.
Personal care products also see steep discounts. The Oral-B iO9 electric toothbrush, praised for its effectiveness around orthodontics, is available for less than half price. Additionally, Hawaiian Tropic SPF50 sunscreen, recommended by beauty editors, is offered at 50% off, making it an ideal time to stock up for summer.
With shoppers increasingly savvy, Adobe highlights that many are leveraging generative AI tools to hunt for the best bargains and get an early start on back-to-school shopping, particularly for essentials like backpacks, lunchboxes, headphones, and computers. Buy Now Pay Later (BNPL) options are expected to account for 8% of online spending during Prime Day, up slightly from last year, reflecting evolving consumer payment preferences.
Amazon Prime membership remains a prerequisite for accessing these deals, with subscriptions starting at £5.99 monthly in the UK and £8.99 in some regions, often accompanied by free trial periods. Members benefit not only from exclusive sale access but also from perks like unlimited fast delivery, Prime Video, Amazon Music, and more.
As the countdown to midnight ticks away, shoppers are advised to prepare wishlists, monitor lightning deals, compare prices, and set budgets to maximize savings. Retail experts and journalists across outlets like The Independent, Metro, and What Hi-Fi? are liveblogging and curating the best offers, providing real-time guidance to navigate the overwhelming selection.
Whether it’s upgrading to the latest tech gadgets, refreshing your home, stocking up on entertainment, or investing in fitness equipment, Amazon Prime Day 2025 stands as a landmark event this summer. With its extended four-day window and a vast array of deeply discounted products, it’s shaping up to be a shopping bonanza that could redefine how consumers approach mid-year sales.
