Los Angeles-based, Jersey-raised singer-songwriter Ally Salort has officially released her brand-new single "Before & After" via Disruptor Records/RCA Records. This new offering showcases Ally’s capacity to craft emotive pop songs, with a mellow and atmospheric arrangement, wrapped in heartfelt lyrics and captivating melodies, creating a reflective and intimate listening experience.
On the single, Ally shares her thoughts, saying, "Before and After is about liking the feeling of wanting/missing someone more than the feeling of actually being with them. About wanting to love someone from a distance because you think it’ll be easier, whilst also knowing it isn’t necessarily true."
Born and raised in Maplewood, New Jersey, Ally Salort was immersed in music and art from a young age. Inspired to sing after watching her older brother's recitals, she began taking lessons at just seven years old, which opened up a whole new world for her. At 14, after discovering a talent search ad offering finalists the opportunity to be flown out to Los Angeles, she became one of the finalists. This moment allowed her to record in professional studios and meet industry executives, motivating her to focus on growing her audience.
Following this, Ally began posting covers on YouTube, which helped her accumulate a loyal fanbase. Eventually, she transitioned to TikTok, where she shared both her impressive covers and engaging original music. With her voice carrying warmth and vulnerability, Ally’s music explores themes of love, self-discovery, and emotional growth, aligning her music closely with contemporary listeners.
Inspired by artists such as Ariana Grande and Fiona Apple, her songwriting resonates deeply with those who appreciate the ability to communicate complex emotions through intimate lyrics. The blend of personal themes and relatable writing has resulted in songs aimed at sparking thought and inspiration, providing listeners with fresh perspectives on everyday emotions and moments.
Ally’s new single, "Before and After," shifts focus to the theme of romantic relationships. She reflects on her peculiar predicament between romance and no-mance, grappling with feelings of longing versus fulfillment. The indie pop track dives deep, using thoughtful lyrics to resonate with her audience who also tread the fine line of love and relationships.
Particularly poignant lines from the song include, "I want love till I finally get it / Call it off, and I always regret it / It’s the in-between where I’m a disaster / I’m so good at before and after." This encapsulates the dual emotions of being caught between the thrill of pursuit and the emotional fallout of relationships. Through varying soundscapes within the track, the verses reveal her straightforward, menacing feelings during relationships, contrasted by the airy, weightless choruses when contemplating her life after.
With the release of "Before and After," Ally is not only promoting her music but also setting the stage for her upcoming European tour with Mackenzy Mackay. Starting on March 25, 2025, the tour will kick off in Leeds, followed by stops across major cities including Manchester, Amsterdam, and Vienna, culminating with her performance in Paris on April 7. Tickets for these shows are available online and are highly anticipated by fans eager to see her live.
Ally Salort is continuously working on new music, adding depth to her slowly developing discography. With her loyal fanbase, fueled by her relatable lyrics and engaging social media presence, she is solidifying her place within the music industry. The excitement around her new single, alongside her upcoming tour, is creating buzz, ensuring audiences stay tuned for the next steps of her artistic evolution.