AllSaints, the renowned global contemporary fashion brand, has taken a significant step in its UK expansion by opening two new retail locations this month. The new stores, strategically located at London St Pancras International and Meadowhall shopping centre in Sheffield, are designed to enhance the in-store experience and broaden the brand's physical presence.
The St Pancras location, which opened its doors on April 10, 2025, spans 810 square feet and is situated on the ground floor of one of London’s busiest rail terminals. This store showcases AllSaints’ signature urban design, characterized by exposed brick walls and high ceilings, which beautifully integrate with the historic architecture of the station. It offers the full AllSaints collection, including pieces from "The Infinite Summer," a seasonal edit of summer styles.
To celebrate the opening, a public launch event is scheduled for April 30, 2025, featuring live music and exciting in-store giveaways. The St Pancras store joins a growing lineup of fashion and lifestyle retailers within the station, following the successful launch of AllSaints’ London Bridge store in May 2024, which is also part of the Network Rail Property portfolio.
Meanwhile, the Meadowhall store opened on April 14, 2025, effectively replacing AllSaints’ previous location at the same shopping centre. This new unit, positioned between Reiss and Michael Kors, offers a larger and more premium space that aligns with AllSaints’ latest store concept. Initially introduced in Los Angeles in 2024, this design is lighter and more open while still reflecting the brand’s industrial style. The new layout allows for an expanded product range, prominently featuring AllSaints’ iconic leather jackets and biker boots.
Lindsey Burns, the store manager at Meadowhall, leads a dedicated team that has been with the brand for over 14 years. Frankie Mallinson, Global Retail Director at AllSaints, expressed enthusiasm about the new openings, stating, "We are pleased to announce the opening of our new store at London St Pancras – a landmark location that allows us to reach even more customers, including those travelling to or from the continent via the Eurostar. It marks an important milestone as we extend our presence in London, the city where AllSaints was born, and continue our valued partnership with Network Rail Property."
In addition to the new locations, AllSaints has been actively expanding its footprint in the UK. Recent openings include stores at Birmingham Bullring, Manchester Trafford Centre, and two new locations in Glasgow, bringing the total number of AllSaints stores in London to ten and the global count to 306, encompassing standalone stores, concessions, and franchises.
The Meadowhall store, which has relocated from its previous site on 67 High Street, is now situated in the former Ted Baker space on Upper High Street. This change comes as part of a broader effort to enhance the shopping experience at Meadowhall, which has seen the closure of Ted Baker in August 2024, resulting in the loss of 25 jobs. The beauty brand Sephora has since opened in the unit vacated by AllSaints earlier this year.
AllSaints’ new store design concept, which emphasizes a brighter and more premium trading space, has been positively received. The aesthetic not only aligns with contemporary retail trends but also maintains the brand’s unique identity. Mallinson noted, "We are also excited to have unveiled our new Meadowhall store, featuring an enhanced design concept that reflects our ongoing commitment to delivering exceptional in-store experiences across the UK."
As AllSaints continues to grow, the brand remains committed to providing its customers with high-quality fashion in environments that reflect its ethos. The latest store openings serve as a testament to AllSaints’ dedication to innovation and customer engagement, ensuring that it remains a key player in the competitive fashion retail landscape.
With the public launch event at St Pancras and the newly designed space at Meadowhall, AllSaints is poised to attract a diverse clientele, from local shoppers to international travelers. The brand’s expansion strategy not only enhances its market presence but also signifies a robust recovery in the retail sector following the challenges posed by the pandemic.
As the fashion industry continues to evolve, AllSaints is setting a benchmark for retail experiences that resonate with consumers. The brand's ability to adapt to changing market dynamics while staying true to its roots is a key factor in its ongoing success.
In conclusion, AllSaints’ recent openings at London St Pancras International and Meadowhall shopping centre mark significant milestones in its UK expansion strategy, reflecting a commitment to enhancing customer experiences while embracing innovative design concepts that cater to modern retail demands.
